Motorola Launches Global Flagship Store in Red Square
“Red Square MOTO” showcases and celebrates “wickedly cool” experiences
MOSCOW – 4 October 2006 – Motorola, Inc. (NYSE:MOT) today announces the opening of “Red Square MOTO” – the company’s newest Global Flagship Store and its latest thrust in the drive to re-invent retail for consumers seeking the hottest innovations in mobile communications.
Located in Red Square’s famous GUM retail center, Motorola’s newest brand destination delivers a deliberate departure from the traditional shopping experience. The company’s designers have created a consumer-centric experience, which invites visitors to discover, explore, experiment and have fun while choosing the mobile devices that best match their uniquely personal requirements.
“Red Square MOTO is the crown jewel in Motorola’s Russian retail portfolio,” said Jeremy Dale, vice president for Motorola Retail and Channel Marketing. “We are transforming the way consumers in Russia and around the world experience and buy mobile phones. Today, it is much more of an experience, and this allows us to show what Motorola is all about – wickedly cool devices and seamlessly mobile communications.”
The Red Square MOTO experience embodies Motorola’s best thinking following two years of global research. During the last 18 months throughout the world, the company has unveiled and deployed more than 140 stand-alone retail spaces and experiences, including flagship branded stores, stores-in-stores and kiosks.
In recent weeks, Motorola has also opened doors on a new era of mobile retailing in Beijing and Shanghai to signify the strategic importance of China. Similarly, the company’s new retail experience in Moscow declares Motorola’s commitment to investment and growth in Russia.
“Red Square MOTO is the first and most spectacular of a number of Motorola-branded stores planned for Russia,” said Inga Churashova, general manager of Motorola Russia. “We’re very excited about Motorola’s future in Russia, which by any measure is one of the world’s most exciting and dynamic markets for mobile communications.”
Every Detail Designed With Consumers in Mind
Red Square MOTO is divided into three layers of discovery, each presenting multiple interactive experiences of Motorola’s award-winning mobile handsets. Perhaps even more important than the physical space, Motorola has designed the personal touch. In-store staff have been recruited and trained to ensure a passion for five-star quality. Experts on products and experiences, staff are committed to ensuring visitors feel free to explore, ask questions and “try on” products and experiences – from mobile music and video to imaging, web surfing, gaming and going hands-free with Bluetooth connectivity and accessories. And, Motorola is not stopping with the sale. The company has designed post-sale in-store training experiences to help consumers keep getting the most from their Motorola mobiles. In addition to world-class staffing and training, visitors to Red Square MOTO will experience innovations such as interactive flooring, “MOTO-spression” tables for browsing and downloading free ring tones and games, and an etching and phone-tattoo station for the ultimate in handset personalization and self expression.
“Opening the Red Square MOTO underscores our enthusiasm about Russia as well as our ongoing commitment to bringing the newest and best innovations to market,” said Carsten Schmidt, corporate vice president for Motorola and general manager of Motorola’s Mobile Devices business in Europe. “It’s a great day for Motorola and our presence in Russia.”
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. © Motorola, Inc. 2006. All rights reserved.
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