Tesco Enters Software Market

02/10/2006 - Tesco is to launch a range of own-brand computer software that will offer customers more choice, accessibility and unbeatable prices in the fast-growing computer software arena.

It is the first time a retailer has released afully branded softwarerange, including support andwebsites to rival the big, existing companies such as Microsoft, Symantec and McAfee.

The top quality software range, which has been specifically developed for Tesco, will initially include six titles – an office suite; two security / antivirus products; a personal finance tool; a CD/DVD burning tool and a photo editing tool.

Tesco customers will be able to pick up each software title for under £20: Microsoft office suite currently retails at approximately £300.

From October Tesco Software will be available in over 100 Tesco stores nationwide, with plans to roll out across the UK over the following 12 months.

The software will be sold in addition to computer hardware, following Tesco’s entry into this market earlier in the year, and via Tesco.com

Customers will also be able to access technology and customer support via the TescoSoftware.com website.

Commenting on the deal Tesco Buyer Daniel Cook said: “With more people working from home and schools encouraging greater use of IT the demand for home computing equipment is bigger than ever.

“Customers can now access a wide range of good quality computer hardware at amazing prices but when it comes to software there is little choice and prices are high.

“Our new range of software changes this, bringing choice and value to the market that has offered little of either for too long. Whether running a home office or helping the kids with homework Tesco Software can help.”

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