Siemens Medical Solutions and the Susan G. Komen Breast Cancer Foundation Join Forces to Change Breast Cancer Statistics
Online Campaign to Secure 50,000 Commitments to Early Detection
Malvern, Pa., Oct 2, 2006 - In honor of National Breast Cancer Awareness Month this October, Siemens Medical Solutions (www.usa.siemens.com/medical) and the Susan G. Komen Breast Cancer Foundation are harnessing the power of the Internet to encourage early detection and treatment, and positively change breast cancer statistics.
The key component of the Siemens/Komen Foundation partnership is the “Change the Statistic” Web site (www.changethestatistic.com) where women can virtually promise to have their annual mammogram, and where all visitors can send e-mail reminders to their loved ones to promise to have regular breast cancer screenings. For each of the first 50,000 promises, Siemens Medical Solutions will donate $1 to the Komen Foundation. Visitors to the Web site may also link to the Komen Foundation’s Web site to make individual donations. Each virtual promise is assigned a number and recorded on the Web site as another individual committed to the fight against breast cancer - with the goal being to secure at least 50,000 promises. Every visitor who makes a promise on the Web site will have the chance to have their first name, photograph, and promise number featured on Siemens Times Square SuperSign in New York City during National Breast Cancer Awareness Month.
“According to the American Cancer Society, one woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes in the United States. Siemens sophisticated technology solutions, including mammography, ultrasound and magnetic resonance imaging (MRI), are crucial to early detection of the disease, and can help save lives,” explained Donald Rucker, M.D., chief medical officer, Siemens Medical Solutions USA. “We are proud to be working with the Komen Foundation, utilizing the Internet as a powerful tool to promote early detection and regular breast cancer screenings to help change these statistics.”
“A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer,” said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. “We are proud to have the opportunity to partner with Siemens Medical Solutions to make a bold statement about breast cancer awareness.”
Content on www.changethestatistic.com includes links to comprehensive online resources for information and news on breast cancer and related women’s health topics. Visitors can also access a page of downloads such as certificates, desktop patterns, and IM Avatars (graphical images that can be used in graphical real-time Instant Message/chat applications) with their actual promise number.
Visitors to www.changethestatistic.com are encouraged to forward the link to as many people as possible, particularly in October, to help promote early detection and treatment of breast cancer.
About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2005, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs.
For questions about breast health or breast cancer, visit the Komen Foundation’s Web site at www.komen.org or call the Komen Foundation’s National Toll-Free Breast Care Helpline at 1-800 I’M AWARE® (800-462-9273).
About Siemens Medical Solutions
Siemens Medical Solutions of Siemens AG (NYSE:SI) with headquarters in Malvern, Pennsylvania, and Erlangen, Germany, is one of the largest suppliers to the healthcare industry in the world. The company is known for bringing together innovative medical technologies, healthcare information systems, management consulting, and support services, to help customers achieve tangible, sustainable, clinical and financial outcomes. Employing approximately 33,000 people worldwide and operating in more than 120 countries, Siemens Medical Solutions reported sales of 7.6 billion EUR, orders of 8.6 billion EUR and group profit of 976 million EUR for fiscal 2005. More information can be obtained by visiting www.usa.siemens.com/medical-pressroom.
- Contact Information
- Christine Foy
- Manager, Corporate Affairs
- Siemens AG
- Contact via E-mail
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