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Canon U.S.A. Unveils "What’s Next For Color" Advertising Campaign In Support Of Its Newest Office Solutions


New National Advertising Campaign Puts the Spotlight on Canon’s Corporate Color imageRUNNER Series, Production Color and Graphic Arts imagePRESS and Large Format imagePROGRAF Devices

LAKE SUCCESS, N.Y., October 2, 2006 – Canon U.S.A, Inc., the nation’s market share brand leader in black-and-white and color laser printer/copier solutionsi, today unveiled its “What’s Next For Color” advertising campaign in support of its newest Color imageRUNNER, imagePRESS and imagePROGRAF devices in the second half of 2006.

The What’s Next For Color advertising campaign, which kicked-off today with a five-page unit in The Wall Street Journal, will leverage a mix of unique and traditional media, as well as outdoor and radio advertising, with nearly $15 million in media schedule, and support the company’s brand slogan, Canon imageANYWARE.

In addition to The Wall Street Journal ad unit, the What’s Next For Color advertising campaign will also utilize an eight-page Butterfly Gatefold in selected publications. The campaign will appear in a number of general business, IT and digital imaging publications, including BusinessWeek, Time, Forbes, ComputerWorld, NetworkWorld and In-Plant Graphics, and will air on radio in nine key markets in conjunction with outdoor advertising through the end of December. Outdoor advertising will include dioramas in airports in Atlanta, Washington D.C., Philadelphia, New York, Boston, Chicago, Los Angeles, San Francisco and Dallas. Canon will also deliver the What’s Next For Color message at GRAPH EXPO, October 15th – 18th , in Chicago.

“The new campaign will focus on Canon’s color technology and innovation and how Canon has created the foundation for the next revolution in color, from mid-range corporate systems to high-end production and large format devices,” said Tod Pike, senior vice president, Imaging Systems Group, Canon U.S.A., Inc. “The campaign will show how Canon and our latest products will give new meaning to Canon Color and change the way people think about using color.”

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune’s Most Admired Companies in America and is rated #35 on the BusinessWeek list of “Top 100 Brands.” Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information,

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All referenced product names, and other marks, are registered trademarks of their respective owners.

i Source – Gartner Dataquest – “Printer Quarterly Statistics United States – Database,” Camille Iorns February 2006.


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