Wienerschnitzel Introduces the Pastrami Dog; New Taste Treat is Latest Addition to the Restaurant’s Hot Dog Family
NEWPORT BEACH, Calif.--April 6, 2005--Wienerschnitzel, the world’s largest hot dog chain, has introduced the new Pastrami Dog. The restaurant’s latest hot dog creation features an all-beef hot dog served on a pretzel bun and topped with lean pastrami, Swiss cheese, mustard and a pickle spear.
“The hot dog and pastrami sandwich have been and continue to be favorite taste profiles for folks nationwide,” said Tom Amberger, director of marketing for Wienerschnitzel. “When combined and placed in a signature Wienerschnitzel pretzel bun, the taste sensation is truly remarkable and has proven extremely popular among Wienerschnitzel customers.”
The Pastrami Dog was successfully tested for three months in the Southern California market prior to being launched chainwide. The Pastrami Dog roll-out will be supported with television and radio spots as well as in-store point-of-purchase including cling-ons and translites.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious 44-year-old proprietary chili recipe. Based in Newport Beach, Wienerschnitzel operates or franchises 353 stores in 12 states and Guam. It is part of the Galardi Group, which is also the parent company of The Original Hamburger Stand and Tastee-Freez.
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