Vyvx Launches the Industry’s First Electronic HD Ads Delivery Service
Company Offers Largest End-to-End Digital HD Solution
Tulsa, Okla., September 26, 2006 - Vyvx, a Level 3 company and a leading provider of fiber-optic and satellite video delivery solutions to advertising, sports, news and entertainment customers, today announced the introduction of a new capability that enables the electronic collection and distribution of high-definition (HD) advertising content to broadcasting destinations. Vyvx is now the only media distribution provider that can offer the full range of HD and standard definition (SD) ads delivery services in-house.
Utilizing its coast–to-coast distribution network, Vyvx is now able to reach more stations with rush service by transmitting high-quality HD spots securely from advertisers, advertising agencies, studios and post production houses to broadcast destinations across North America. Electronic transmission delivers HD ads almost immediately, significantly reducing the lead time required by advertisers to move HD content to broadcast and allowing for quick adaptation to changing market conditions. The new service also streamlines the distribution of HD commercial content for the largest HD spot recipients, broadcast networks, significantly reducing the turnaround for delivery compared to alternative service providers.
“As HD programming gains in popularity, HD ads are becoming increasingly important to our clients,” said Diane Marshall, manager of Media Operations at Starcom. “Vyvx’s HD network has the capability to provide us with support in reducing our distribution time, thereby gaining more time that we may need to develop, shoot, or finalize time-sensitive HD ads.”
“As more and more content migrates to various HDTV formats, media content owners will need to employ distribution solutions that feature maximum flexibility and speed, and provide the service quality they demand,” said Derek Smith, senior vice president of Vyvx. “We’re proud of our solid reputation for innovation and excellence, extensive broadcast knowledge, solid infrastructure, and world class customer service capabilities, and we are pleased to be the first to market with our new, HD ads distribution solution.”
The introduction of Vyvx’s electronic and end-to-end HD ads capability continues the company’s 30-year history of helping its customers grow with first-to-market innovation, including the first HD transmission from a high-profile event – the Superbowl®, and the first digital delivery of a major motion picture. The company uses its own award-winning network with the largest domestic HD video footprint, including teleports with sizeable capacity to provide customers with true end-to-end content transmission solutions.
Vyvx is the industry leader in gathering and distributing broadcast-quality live and non-live video for the advertising, media and entertainment industry. Using its network reach and innovative solutions, the company delivers more than five million ads and promotional media content and 250,000 fiber and satellite video feeds around the world each year.
About Vyvx, LLC
Vyvx, a Level 3 company, provides video delivery solutions over fiber optics and satellite to global advertising, sports, news, and entertainment customers. Vyvx offers a wide range of dedicated and occasional services and its electronic footprint reaches more than 13,000 online television and radio stations, networks and cable head-ends, as well as more than 100 professional sports venues and all major media centers, movie studios and production facilities. Vyvx is a subsidiary of Level 3 Communications, Inc. (NASDAQ: LVLT).
About Level 3 Communications
Level 3 Communications, Inc. (Nasdaq: LVLT), an international communications company, operates one of the largest Internet backbones in the world. Through its customers, Level 3 is the primary provider of Internet connectivity for millions of broadband subscribers. The company provides a comprehensive suite of services over its broadband fiber optic network including Internet Protocol (IP) services, broadband transport and infrastructure services, colocation services, voice services and voice over IP services. These services provide building blocks that enable Level 3’s customers to meet their growing demands for advanced communications solutions. The company’s Web address is http://www.level3.com/.
“Level 3 Communications,” ”Level 3" and the Level 3 Communications logo are registered service marks of Level 3 Communications, Inc. in the United States and/or other countries. Any other product and company names herein may be trademarks of their respective owners. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc.
Some of the statements made by Level 3 in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Level 3 believes that its primary risk factors include, but are not limited to: increasing the volume of traffic on Level 3’s network; developing new products and services that meet customer demands and generate acceptable margins; successfully completing commercial testing of new technology and information systems to support new products and services, including voice transmission services; stabilizing or reducing the rate of price compression on certain of our communications services; integrating strategic acquisitions; attracting and retaining qualified management and other personnel; and the ability to meet all of the terms and conditions of our debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this release should be evaluated in light of these important factors.
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- Jennifer Daumler
- Level 3 Communications, Inc.
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