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Customer Satisfaction is top priority for SADA Systems


North Hollywood, CA, September 6, 2006 – SADA Systems Inc. has made an index of customer approval available on their home page. The index of satisfaction shows SADA’s level of customer approval in real time. SADA developed the real-time customer satisfaction index in the interest of providing a high degree of customer service. The index, visible on the home page of SADA’s website, is an average derived from responses to the SADA Instant Feedback Form that customers are automatically prompted to fill out upon completion of a service or project. At the time of writing, the index shows a 96.1% level of satisfaction with services offered by SADA.

The satisfaction index was developed as a means to measure customer approval with the work done by SADA. Using the index and results from the instant feedback form, SADA has a clear picture of its strengths as well as areas that may need improvement. Isolating the areas where some improvement may be required is what prompted SADA to develop these systems. “Constant improvement is a business necessity,” says Safoian. “It’s a bad sign if anyone in a company starts saying ‘our customer service is fine, we don’t need to work on it.’ That’s a sign of complacency and that attitude will affect your customers.”

Far from being about bragging, SADA’s index is as much for the customer as for SADA itself. Looking at the index provides SADA’s customers and website visitors with a graphic representation of SADA’s quality of service. In this way SADA provides a level of honesty and transparency to both existing and potential customers. SADA’s clients will be particularly interested in the new index as the rating is generated according to feedback from actual customers.

“SADA’s commitment is to 100% customer satisfaction,” says Safoian in a comment about the satisfaction index. “The index is about showing how far we have to go, not boasting about how far we’ve come.”

About SADA Systems, Inc.
SADA Systems, Inc. is a privately held information technology consulting, outsourcing, and development firm founded in 2000. SADA works with its client base to develop innovative technology solutions to business challenges. SADA designs, delivers, deploys and supports a holistic, cutting-edge suite of best-of-breed technologies. This allows organizations to leverage Information Technology to achieve new levels of effectiveness, efficiency, and collaboration. SADA is headquartered in North Hollywood, CA, but participates in projects world-wide. For more information, visit


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