CCL Container and Christopher Philip Partner for the First Full-Body Shaped Aerosol Container
CCL Container’s full-body shaping technology is helping to make packaging history in the men’s grooming product category with the launch of a new line of men’s care products from Christopher Philip Ltd.
The Gentlemen’s Youth Maintenance (GYM) grooming line from Christopher Philip Ltd. will consist of 12 hair care, skin care, and body care products especially formulated for men. The lead product, GYM’s Finish Style Control Spray, features exclusive full-body shaping technology by CCL Container.
According to the president and founder of Christopher Philip Ltd., Chris Campbell, the distinctive look that CCL’s BodyShapes™ line provides is consistent with his marketing strategy for GYM grooming products.
North American distribution will be complete by the end of this year. The Gym grooming line in its BodyShapes™ packaging will arrive in Europe and South America in 2007.
Full-body shaping was first introduced by CCL Container in 2005. The technology allows for top-to-bottom shaping of rigid aluminum containers. Prior to BodyShapes™, contours and curves were limited to the upper portion of aluminum containers.
According to Ed Martin, vice president of sales and marketing for CCL Container, “Full-body container shaping is the future of aluminum packaging design. It gives marketers the means to give their products a distinctive look and feel that goes beyond color and typography and graphic design.”
BodyShapes™ is one of many innovations that have come from CCL’s aggressive R&D team. The company is responsible for Trimline® and TrimWave®, two bullet-shaped designs. The next step in solid aluminum packaging evolution credited to CCL’s R&D team was the introduction of Comfort Hold®, which lent ergonomic contours to a dramatic silhouette design. BodyShapes™, however, gives marketers virtually unlimited creative freedom in fashioning aluminum packaging.
CCL Container is North America’s leading manufacturer of recyclable aluminum aerosol cans and bottles. It is also a major supplier of barrier systems, offering both the piston-barrier system and ABS “bag-in-can” technology.
For information on CCL’s products and services, please contact:
Ed Martin, Vice President, Sales and Marketing
Tel: (203) 354-4523
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For more information on CCL Container, go to www.cclcontainermedia.com
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