Round Two: Kevin Federline to appear again in Five Star Vintage’s Hoilday 2006 advertising campaign
Five Star Vintage officially announced today that Kevin Federline will be the face of their clothing brand’s Winter - Holiday 2006 advertising campaign. This follows the brand’s highly successful fall 2006 campaign which also featured Federline as spokesman. The campaign is set to debut in the October issues of magazines across the country just in time for the Holiday shopping season.
“At first, we had plans to follow up our first advertising campaign with Kevin Federline with another famous face” says Kenneth Loo, Director of Marketing for Five Star Vintage. “But, the overwhelming success both in terms of sales and brand awareness made using him again an easy decision. Our clothing is flying off store shelves and our website (www.fivestarv.com). In fact, we are almost sold out of the styles that he is wearing in the advertisements as well as other key pieces from the same collection”.
The upcoming advertisements will use new images of recording artist and famous father Kevin Federline in the Five Star Vintage Holiday collection along with sharp illustrative elements. The campaign, comprised of two ads, will feature Federline in a black New York hooded sweater and a signature track jacket both expected to be top selling items for the upcoming Holiday season.
“The response has been phenomenal”, says Loo. “Our customers have spoken and it’s working. The success of this speaks for the awareness of the brand, our quality clothing and the choice of Federline as a model.”
About Five Star Vintage:
Five Star Vintage is the leading designer of international sports inspired street wear clothing. The company specializes in premium quality men’s track jackets, sweats, t-shirts, knitwear and headwear. Five Star Vintage products are sold in over 300 better department store doors including Macy’s, Lord & Taylor, Virgin Megastores and approximately 300 specialty stores including Kitson. Five Star Vintage is a division of Blue Marlin Corp and is headquartered in San Francisco with showrooms in New York and Los Angeles.
- Contact Information
- Kenneth Loo
- Director of Marketing
- Five Star Vintage - Blue Marlin Corp
- Contact via E-mail
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