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Cognos Wins CRM Magazine’s “CRM Market Leader” Award


– Recognized for strong market presence and
providing customer-centric solutions –

OTTAWA, On. and BURLINGTON, Mass., Sept. 20, 2006 —Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced it has been listed as one of CRM magazine’s “CRM Market Leaders” for 2006. Being named under the category of CRM analytics, Cognos garnered top recognition in the BI and performance management industry. This is the fourth straight year that Cognos has been named to the CRM Market Leaders listing.

“We’re honored to have been selected yet again by CRM magazine for this award, as it shows our continued commitment to serving our customers within the business intelligence and performance management markets,” said Dave Laverty, chief marketing officer and senior vice president, Cognos. “Customers worldwide are using Cognos solutions to identify and develop targeted services for their loyal customers, and working to make their customer experience even better.”

The 2006 CRM Market Awards honor the individuals and companies that stand above the rest in customer relationship management as a result of their significant influence, innovation, or accomplishments. CRM Market Leaders are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction.

“The CRM industry is showing continued momentum, marked by its second straight year of double-digit growth,” said David Myron, editor-in-chief, CRM magazine. “Our 2006 CRM Market Award recipients are largely responsible for this turnaround as they continue to help their clients make better use of customer data. Congratulations to this year’s CRM Market Award recipients.”
CRM Market Leader award winners will be profiled in the October issue of CRM magazine, and a full list is available at

About CRM Magazine:
CRM magazine is the leading publication serving the field of CRM. CRM is a business technology magazine written for C-level managers in corporate, sales, marketing, service, and information technology. Together with the magazine’s Web site,, live Web events, and custom media products, CRM magazine provides business leaders the information they need to reach their strategic objectives through tactical implementation of CRM process and technology.

For more information, visit and CRM magazine are properties of CRM Media, LLC.

About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.


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