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Norwegian Forest Set Aglow


WEBWIRE

Just as summer was fading into fall, a group of artistically-minded engineers from around the world came together to interact with the change of season, the interplay between light and dark, and the possibilities for extending light into darkness, by producing a stunning visual installation set in a Norwegian forest at night. The concept behind their installation revolved around allowing people to linger in the beloved environment of the Norwegian wilderness, to savor their love of being outside and being active in nature, after the sun has set.
 
People travel from all over the world to take in the beauty Norway has to offer and to partake in the favored pastime of hiking, but the truth is, access to the outdoors is seasonal and once darkness settles and the weather turns cold, people are more likely to opt for a frothy beer in front of a fire place.
 
To that end, the artists set to work lighting up a forest realm called Dølerud, just outside of Oslo, with the use of advanced technology, many meters of electrical cable, generators, and an impressive number of LED diods (45,000 in all). By interweaving lights through the forest—along paths, over water, up and down tree trunks, even inside mushrooms—they mapped out the contours of the woodland terrain so that when night fell, instead of becoming a secreted space, obscured by shadows, it opened up and came alive.
 
The idea was spurred on by the Norwegian chocolate manufacturer, Freia, as a way to launch its dark chocolate component to the classic hiking bar Kvikk Lunsj. The artists used the signature colors of the new bar, called, Kvikk Lunsj Mørk, for their LED display, setting the trees and shrubs and even the woodland creatures aglow as the hikers jaunted down the illuminated path, enjoying their favorite activity in a new and unfamiliar style.


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 light installation
 Norway art
 Norwegian forrest
 Kvikk Lunsj Mørk
 Freia


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