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118 Group appoints Space and Time design to develop tasty brands


118 Group Holdings plc develops ‘tasty’ brand with space and time design

118 Group Holdings plc, the b2b services business with interests in Advertising, Directories, Media, Mobile, Publishing and Telecoms has instructed to Space and Time design to develop the ‘tasty’ brand for 2 of the consumer facing businesses, tastymobile and tastycars.

Tasty Mobile will be a consumer driven mobile phone offering sold through 118 Group call centres to UK consumers and tastycars will be an internet portal to match buyers with sellers.

Speaking about the announcement, Daniel Corby, founder and CEO of 118 Group said “we are delighted with the tastymobile and tastycars brands, which will launch in quarter 1 of 2007. Space and Time design, a small creative agency based in Braintree have developed the initial concepts which will roll out from quarter 1 of 2007 from 118 Group call centres, based in Chelmsford, Harlow and Asia. 118 Group Holdings plc is the parent company of the various businesses and brands and was formed in 2005. The business currently operates 118 trades, 118 gethitched, 118 telecoms, 118 mobile, 118872 and has recently acquired Car Auto Limited. I expect the businesses to be successful in a very short space of time, with a strong emphasis on value and fun”

Daniel Corby added “Tastymobile and will operate from offices in Chelmsford, Harlow and Asia under strong Management teams of parent company, 118 Group”

Notes to editors

118 Group is a multi million £ business based in Chelmsford, Harlow and Asia and operates 118 trades, 118 gethitched, 118 telecoms and Fido Local. The business is due to open a 350 seat call centre in Chelmer Village, Chelmsford from October 2006 which will enable growth of the existing businesses and the launch of the tasty brands. Tastymobile and will both operate as stand-a-lone brands of 118 Group holdings plc.

118 Group has recently made some key board appointments, including Richard Allan, the former CEO of Perry Group plc and Hugh Craen, the former MD of Potential Finance Group plc. In addition, Peter Hill joins the group as Group FD from 30 October. Peter joins the group from FD roles with Dorma Door Controls Limited and ME Media Limited.

Space and Time design is a small creative agency in Braintree, Essex and is delighted to be working on the 118 Group account creating the tasty brands for mobile and


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