Drawbridge Executives to Deliver Keynote at China Advertising Technology Conference
CEO and CTO will discuss applications of cross-device identity solutions in the Chinese market
Drawbridge, the leading digital identity company, today announced that its Founder and CEO, Kamakshi Sivaramakrishnan, and CTO, Devin Guan, will deliver the closing keynote at the 2016 China Advertising Technology Conference on September 22 in Shanghai. The two will discuss the implications of global device proliferation as it relates to identity fragmentation, and the art and science behind developing a viable, democratized alternative to the walled gardens of Baidu, Alibaba, Tencent, and Xiaomi.
“Drawbridge was the first company to democratize cross-device identity in China earlier this year, and we’re constantly learning about and adapting to this mobile-heavy market,” said Drawbridge Founder and CEO, Kamakshi Sivaramakrishnan. “Devin and I are excited to be back in China to speak with brands and partners about the need for, availability of, and applications for cross-device identity.”
The Drawbridge Connected Consumer Graph® is built using probabilistic technology that observes user access patterns, demographics, interest segments, and other information to make predictions about consumers and their device ownership. The company announced its entry into the greater Chinese market in January of this year.
The 2016 China Advertising Technology Conference takes place on September 22 at the Pudong Shangri-La in Shanghai. Drawbridge joins speakers from Google China, IPG Mediabrands China, Tencent, Weibo, conference host Yoyi Digital, and other industry leaders.
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Drawbridge is the leading digital identity company building cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years. For more information visit www.drawbridge.com.
Mike Murphy, Senior Marketing Manager
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