Exploring the Bay Area’s Great Outdoors? b8ta Introduces New Tech to Power Your Next Adventure

September 15, 2016 --  As hikers and bikers enjoy the Bay Area’s Indian Summer, and snow adventurers gear up for their mountain getaways, today b8ta, a software-powered retailer, announces its collection of outdoor-focused tech products: Onyx, goTenna, and Juno Power e-Bike. Sleek, stylish, and practical in design, each of these products is created to be mobile, enhance communication and comfort, and make the great outdoors within reach for anyone. All three are available for purchase at b8ta’s flagship store in Palo Alto, central to many Bay Area outdoor getaways.
 
Technology and nature often find middle ground in safety--products are designed to keep adventurers safe, whether on solo expeditions or camping in the backyard. These products offer safety through communication, allowing outdoorsy-types to speak with their fellow campers through handsfree and stylish devices portable enough for any experience level.

• Onyx is a smart walkie-talkie by Orion Labs with unprecedented range. The wearable device clips to shirts or backpacks, allowing users hands-free communication with any number of people who possess the walkie talkie. Connect with your comrades while the phone stays in your pocket.
• goTenna is the first and only device that enables smartphone users to communicate without cell towers, wifi routers or even satellites. Sold in pairs, goTennas can be used to communicate with multiple goTennas in your area and turns your smartphone into a safe and secure off-grid communication tool.
• Juno Power e-Bike is a smart, electric bike that’s durable, portable and thoughtfully designed for comfort. Fold the bike to easily fit into any car trunk and ride for hours on end without a carbon footprint left behind. The smart bike employs intelligent breaking, Bluetooth speakers and a keyless remote start to get you on your way even faster.

“The outdoors are often seen as an escape from technology, but technology can actually improve outdoor experiences. We think products like Onyx, goTenna, and Juno are the perfect addition to any outdoor adventure,“ said John Kennelly, head of partnerships at b8ta. “The best outdoor devices are designed to complement nature by being portable and easy to use. b8ta is ideally suited to help consumers find the right products for all of life’s adventures.”
 
At b8ta, consumers are presented with an out of the box experience so visitors can engage with the latest tech products on the market, while b8ta’s highly trained staff are available to educate and provide curated product tours. This provides customers with unprecedented access and insights to products they need.
 
Alongside Onyx, goTenna and Juno Powered e-Bike, b8ta is also excited to announce the following products available in-store this month: Meural, Royole-X, Upright, Getsafe, Robin Smartphone, Tinkering Labs, Roost Smart 9V Battery,Occipital, Cinder, Pearl Backup Camera, iHeart, Bellabeat Leaf, Modular Robotics Cubelets, Hudway Glass.
 
To learn more about b8ta, visit b8ta.com, or visit the flagship store at 516 Bryant Street, Palo Alto.

About b8ta
b8ta was founded in 2015 by Nest alums Vibhu Norby (CEO), Phillip Raub (CMO), and William Mintun (COO) to remove the frustrations new companies and early adopters currently face with traditional retail. To meet the needs of the quickly evolving technology industry, b8ta developed a unique and proprietary software stack to give companies full, real-time control over their brand to create the best possible experience for consumers. b8ta’s flagship location is at 516 Bryant Street, Palo Alto. The company is headquartered in San Francisco, California.

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