Jan Wäreby appointed as Senior Vice President and Head of business unit Multimedia at Ericsson

London, UK – 18 September 2006 – Sony Ericsson today announced that Jan Wäreby, Corporate Executive Vice President and Head of Sales and Marketing, has been appointed as Senior Vice President and Head of business unit Multimedia at Ericsson. The appointment is effective as of 1st January 2007 and Wäreby will be based at the Ericsson global headquarters in Kista, Sweden.

Wäreby has held his current position at Sony Ericsson since the establishment of the joint venture on 1st October 2001. Prior to joining Sony Ericsson, Wäreby held the position of Executive Vice President and Head of Consumer Products Division at Ericsson.

Commenting on today’s announcement Miles Flint, President of Sony Ericsson, said, “Jan Wäreby was directly involved in the creation of Sony Ericsson when the joint venture was established five years ago. He has been instrumental in building our sales and marketing operations world-wide and has made a tremendous contribution toward the success of our company. We wish him every success in his new role at Ericsson.”

Jan Wäreby said, “My five years at Sony Ericsson have been exciting, challenging and very satisfying. I was always impressed by the passion and commitment of our employees and customers who believed in our vision during the early days of the company. I am proud of the success we have achieved so far, and I am particularly pleased that Sony Ericsson has grown into one of the coolest brands in the telecoms sector. I look forward to applying the experience I have gained from this dynamic consumer environment to my new role at Ericsson, and to continue to collaborate with Sony Ericsson in the future.”

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on 1st October, 2006.For more information on Sony Ericsson, please visit www.sonyericsson.com

Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. For more information on Sony Ericsson, please visit www.sonyericsson.com

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