Ally Video Spots Surprise and Delight Kids from Ads Seven Years Ago
Leora gets her pony and Pete rides in a monster truck in new videos that revisit the 2009 ad campaign
Ally released two videos which feature the same children from its popular 2009 “Kids” campaign. In the new videos, Ally reconnects with the kids from the ads seven years ago, surprising and delighting them with great experiences. The online videos revisit the ad series that helped launch the Ally brand and remind customers that, years later, customer service is still at the heart of the company.
“At Ally, we aim to do right by our customers,” said Andrea Riley, chief marketing officer of Ally Financial. “To this day, people still comment on our 2009 kids ads, so we wanted to revisit that theme and show our willingness to go above and beyond what is expected to achieve customer satisfaction.”
The 2009 campaign served as an introduction to Ally’s new brand and highlighted specific customer pain points that can exist in banking. In the ads, young kids received “special” offers that weren’t what they expected. The new spots continue the narrative with the same kids, who are now seven years older.
In the 2009 “Truck” ad, a market researcher gives young Pete a toy truck, but takes it back after only letting him play with it for a few seconds. In the 2016 “Truck” video, an older Pete is taken to a field and given the opportunity to ride in a real monster truck.
Video - https://youtu.be/0APnAxuxIiU
In the original “Pony” ad, two young girls are asked if they want a pony. Leora is given a toy pony figure to play with, while the other girl gets a live pony. In the 2016 “Pony” video, a teenage Leora is surprised with a real horse and rides off into the distance.
Video - https://youtu.be/DwbowyR1ln4
The new videos will run online through September 2016.
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally’s legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
The company had approximately $156.5 billion in assets as of March 31, 2016. For more information, visit the Ally press room at http://media.ally.com or follow Ally on Twitter: @Ally.
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