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Tiger Electronics Totally Tech Tour (T3) Kicks Off In New York City


With Launch Of Massively Mini Media Player, An Amazingly Small Portable Media Player That Puts Your Digital Life In The Palm Of Your Hands

Tiger Electronics Invites Tweens to a Cool, Kid-Friendly Traveling Lounge to Check Out the Latest Video, Music and Lifestyle Electronics Made Just for Them

NEW YORK, NY – September 15, 2006 – Packed with this year’s must-have tween electronics, the national Tiger Electronics Totally Tech Tour (T3) kicked off today at New York City’s South Street Seaport with the debut of the MASSIVELY MINI Media Player, a palm-size, portable and affordable digital multimedia player that allows tweens to listen to music, watch video and view photos anytime, anywhere. Tweens can visit to get tons of cool, free video downloads perfectly sized for the MASSIVELY MINI Media player.

Traveling to three cities across the country, the Tiger Electronics Totally Tech Tour is a custom-made, mobile environment where kids will have the opportunity to try out the latest gadgets and lifestyle products from Tiger Electronics in a trendy, tween friendly atmosphere. T3 is sponsored by Tiger Electronics, a division of Hasbro, Inc. (NYSE: HAS), which has earned a reputation over the years for identifying and bringing to market some of the hottest tech toys and lifestyle products for tweens.

“Technology is intuitive to today’s kids and they are accustomed to a variety of formats, including digital, for enjoying their favorite entertainment wherever they are,” said Sharon John, general manager, Tiger Electronics. “Our products put tweens’ favorite entertainment right in their hands whenever they want and wherever they go, for a price they can afford. We’re really excited about T3 because it will allow thousands of tweens to interact with our innovative line of electronic lifestyle products made just for them!”

“In today’s world, the definition of a ‘toy’ has evolved to include a wide range of lifestyle electronics,” says toy and children’s lifestyle industry expert Chris Byrne also known as The Toy Guy®. “Technology has erased the barriers between what is ‘adult’ and what is ‘for young people.’ Growing up in today’s technological world, tweens’ and teens’ facility with computers, gadgets and tech gear is a given. Hasbro inherently understands this and, through its Tiger line, has consistently delivered relevant products that provide entertainment and an exceptional price/value relationship.”


Perfect for today’s multitasking, mobile kid, the MASSIVELY MINI Media Player is a very small and stylish player that allows tweens to access their favorite digital media anytime. If they’re in the mood for music, tweens can play their favorite MP3 and WMA music files, listen to the built-in digital FM stereo radio and record FM music to play later. When craving something more visual, tweens can watch tons of videos that they download from or that they have created on VCAMNOW (sold separately) or another digital video camera. MASSIVELY MINI Media also includes easy-to-use software that can convert MPEG, AVI and WMV files. If it’s photos they’re looking for, tweens can download and view JPGs created on most digital cameras.

Each MASSIVELY MINI unit fits in the palm of your hand and features 128 MB onboard memory, enough to hold one hour of video, about two hours of music or up to 1,200 photos! Using their computers, tweens can create a line-up of their favorite videos, music files and digital photos for future viewing on the MASSIVELY MINI Media player anytime, anywhere! Easy to use, tweens simply drag and drop their music and photo files onto the device drive; using MASSIVELY MINI Media software, users can convert their video files and then simply drag and drop onto them into the device drive. (Visit for system requirements.) MASSIVELY MINI Media features touch-screen controls and a sleek, compact design. Each unit features a color screen and measures 1”x 2.5” and is 1/2” thick.

Available in three cool colors, MASSIVELY MINI Media comes complete with unique earbuds that double as a lanyard - so on-the-go tweens can wear it around their neck - a rechargeable, non-replaceable lithium-ION battery, simple software for converting video files and a USB 2.0 cable to transfer files or charge the player directly from a computer.

Tweens can visit to get tons of cool, free video downloads perfectly sized for the MASSIVELY MINI Media player. Kids will enjoy a wide variety of free, fun downloads including content from some of the highest-rated TV networks popular with tweens, celebrity video exclusives and exciting, quirky videos made just for tweens! All content is kid-friendly. Tiger Electronics plans to update content on a regular basis so kids can visit frequently to update the videos on their MASSIVELY MINI Media players.

About the Tiger Electronics Totally Tech Tour (T3)

Beginning in New York City this fall the Tiger Electronics Totally Tech Tour will also travel to Los Angeles and Chicago inviting tweens and their families to interact with and experience the latest video, music and lifestyle electronics from Tiger Electronics, makers of last year’s incredibly popular I-DOG Interactive Music Companion.

At each tour stop Tiger Electronics will literally ‘roll out the red carpet’ inviting tweens to enter a fun, custom environment where they can sample a variety of electronic gear made just for them including MASSIVELY MINI Media, ZOOM BOX, I-DOG, I-CAT, I-FISH, VCAMNOW 2.0, VIDEONOW FX, DESIGNER’S WORLD and SHOWTIME HOOPS. T3 visitors will also enjoy lots of entertainment and have the chance to win exciting prizes. For tour details, visit

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


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