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ResidentialPRO Launches New Real Estate Brokerage in Kansas City

Kansas City, MO – WEBWIRE

Residential Pro Brokerage, Inc. d/b/a ResidentialPRO, just launched its new residential real estate brokerage firm for the modern home buyer and tech-savvy, professional real estate agents.  With its main office in Overland Park, Kansas, ResidentialPRO currently serves the greater Kansas City Metropolitan area.

Professional Agents

According to a 2015 Report sponsored by the National Association of Realtors, the real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents. Rick Sanford, Founder and President of ResidentialPRO recognized this knowledge gap and decided to do something about it.  “There are a lot of folks out there nowadays making claims about how they are going to ‘re-invent’ residential real estate with various technologies.  Nothing wrong with that, we love technology too but what seemed to us to be missing in all of the hype is a focus on professionalism at the agent level,” said Sanford, a former top producer at Reece Nichols.

Sanford continued: “Although we see a lot of lip service paid to customer satisfaction, we have not seen that vision become reality.  That’s why we created ResidentialPRO.  We want to instill confidence in home sellers and buyers, so they know that ResidentialPRO agents do not just dabble in real estate. Our people are passionate professionals that work hard and strive above all to please their clients.”

Technological Efficiency

ResidentialPRO was created with the tech-savvy, experienced realtor in mind. “We offer a great agent experience that promotes increased efficiency with a cloud-based system, paperless transaction management, social media marketing, 3D home tours, and low overhead.  We wanted to implement the best available technologies,” Sanford explained, “to streamline the time spent by agents in processing paperwork so they can spend their time growing their businesses and showing houses.”


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