Instax® Mini 70 Arrives In Three New Colors For Instant Summer Fun

Valhalla, N.Y., June 1, 2016 – FUJIFILM North America Corporation is excited to announce that the instax Mini 70 will be available in three new colors later this month – Passion Red, Stardust Gold and Midnight Black. After an incredible response from customers, Fujifilm is expanding the INSTAX line to give users even more ways to personalize how they take instant pictures that can be shared quickly in-person and online with #myinstax.   

The Mini 70 features a sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds for amazing photos in an instant. Users can then share these pictures with friends and family, get creative and craft personalized gifts, or make a collage of all their friends. The possibilities with instax are endless!
 
The trendy Mini 70 gives users several exciting features, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror.
 
To learn more about its features, visit instax Mini 70.
 
instax Mini Film
The instax Mini film features instant color pictures that are ISO 800 that produce sharp clear reproduction for vivid color, natural skin tones and super fine grain instant pictures. instax Mini Film is credit-card sized 2”x3”, with an image area of 1.8” x 2.4”. The film has a blank strip at the bottom so that you can write a message under the photo.
 
Availability and Pricing
The new instax Mini 70 colors will be available in mid-June 2016 in the U.S. for USD $139.95. Instax Mini Instant film is sold separately for USD $19.95 for a double pack with 20 exposures.
 
Look for instax on Instagram, Twitter and Facebook.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
 
All product and company names herein may be trademarks of their registered owners.
 
###

Contact Information

Matthew Schmidt

Senior Manager, Corporate Communications

Fujifilm

Contact via E-mail