Simplay HD™ Growth Bolstered By Major Consumer Electronics Makers

More Than 100 Trusted Name-Brand Products are Authorized to Use the Simplay HD Logo

SUNNYVALE, Calif., Sept. 14, 2006 — Simplay Labs, LLC, the leading provider of testing technologies, programs and interoperability design standards for the high-definition consumer electronics industry, today announced that 13 new major consumer electronic makers, including Bose, Grundig, Hewlett-Packard, JVC, Microsoft, Panasonic, Thomson and Yamaha, have joined the Simplay HD™ Testing Program. The Simplay HD Testing Program helps consumers identify high-definition (HD) components, such as HDTVs and next-generation DVD players, that will work together to provide a consistent “plug and play” user experience and to maximize users’ access to premium HD content.

More than 100 products are currently authorized to use the Simplay HD logo. The Simplay HD Testing Program is designed to catch issues that can affect interoperability between systems before consumers experience the problems. Products bearing the Simplay HD logo have undergone testing related to the High-Definition Multimedia Interface™ (HDMI™) and High-bandwidth Digital Content Protection (HDCP) specifications, as well as compatibility testing with a suite of other devices that have been Simplay HD verified. A list of some of the commercially-available Simplay HD verified products is available at www.simplayhd.com.

“We’ve decided to have all our products with HDMI inputs and/or outputs undergo Simplay Labs testing,” said David Naranjo, director of product development at Mitsubishi Digital Electronics America. “Mitsubishi is very focused on exceeding consumer expectations. The added assurance of compatibility with other Simplay HD tested devices is a great service for our customers and is well worth the effort.”

“With Acoustic Research HDMI cables that carry the Simplay HD logo, consumers can rest easy knowing that a pure digital HDMI link is connecting their consumer electronics hardware and high-definition display,” said Sharon Vernon, general manager for Thomson’s Accessory business. “Interoperability of audio/video receivers, DVD players, set-top boxes, cables, displays and other products will be enhanced with the Simplay HD Testing Program. When you’ve made the kind of investment necessary to bring high-definition signals into your home theater environment, it’s important to complete that experience with Simplay HD verified, high-quality HDMI cables.”

“Simplay Labs goes beyond being an authority in testing high-definition consumer electronics products,” said Akihiro Muramatsu, manager of product development at Yamaha Corp.’s AV Products Division. “It is a full-service organization helping manufacturers design products of the highest quality, ensuring that consumers will receive a consistent, high-performance audio and video experience. We are delighted to be a Simplay HD partner, and our AV receiver products will proudly bear the Simplay HD logo to convey this mark of highest quality to our customers.”

While HDMI Authorized Testing Centers test products in accordance with the HDMI Compliance Test Specification, Simplay Labs builds upon this core interface testing with additional technologies and testing programs that simplify component purchase decisions and enhance the consumer’s high-definition entertainment experience.

Simplay Labs today announced 13 new major consumer electronic makers have joined the Simplay HD Testing Program, almost doubling the number of members since January 2006. The 13 new companies include Bose Corp., Grundig Intermedia GmbH, Hewlett-Packard Co., Himax Technologies Inc., JVC Corp., Microsoft Corp., Matsushita Electric Industrial Co. Ltd. (Panasonic), Radiient Technologies Inc., Sima Product Corp., Sure-Fire Electrical Corp., Thomson, Total Technologies Ltd. and Yamaha Corp.

“Simplay Labs helps consumer electronics manufacturers quickly go to market with higher-quality, differentiated products, and gives their customers peace of mind,” said Joseph Lias, president of Simplay Labs, LLC. “The quality and quantity of companies signing up as Simplay HD members and submitting their products for verification demonstrate that the program is gaining strong momentum.”

About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, programs and interoperability design standards for the high definition consumer electronics industry. The Simplay HD™ Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play premium digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.

Simplay™, Simplay HD™ and the Simplay HD logo are trademarks of Silicon Image, Inc. in the United States and other countries. HDMI™ and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries. All other trademarks and registered trademarks are the property of their respective owners.

Forward-looking Statements
This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include statements related to the anticipated increased momentum of consumer electronic manufacturers to join the Simplay HD Testing Program and submit their products for verification and the benefits, performance and features of the Simplay HD Testing Program and HDMI Authorized Testing Centers. These forward-looking statements involve risks and uncertainties, including those described from time to time in the Securities and Exchange Commission (SEC) filings of Silicon Image, Inc., the parent corporation of Simplay Labs, LLC, that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, the anticipated increased momentum of consumer electronic manufacturers to join the Simplay HD Testing Program and submit their products for verification and the benefits, performance and features of the Simplay HD Testing Program and HDMI Authorized Testing Centers, may differ materially from what is currently anticipated. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Silicon Image assumes no obligation to update any forward-looking information contained in this press release.

All trademarks and registered trademarks are those of their respective companies.

Contact Information

Kasey Holman

Director of Corporate Communications

Silicon Image, Inc.

Contact via E-mail