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Logic PD’s Shawn Oreschnick to Present on “The Power of Healthcare Consumer Insights” at MobCon Digital Health Conference

Minneapolis – WEBWIRE

Logic PD, a complete product lifecycle solutions company for the digital world, announced today that Shawn Oreschnick, director of analytics and research services, will speak at the MobCon Digital Health Conference held April 26, 2016 at the Hyatt Regency in downtown Minneapolis.

In his session, “Beyond Big Data: The Power of Healthcare Consumer Insights,” Oreschnick will explore ways to leverage consumer research to help develop a more complete picture of an organization’s users and to drive better business decisions.

“The emergence of digital technologies has created a shift towards the consumer-use of medical devices in the home.” said Oreschnick. “As more patients become users, the challenge for medical companies will be to build upon their foundational knowledge to understand who will be using their devices and the market in which those devices will compete.”

Attendees of this interactive session held April 26 at 3:15 p.m., will explore ways to combine real-time data from connected devices with historical data to extract meaningful and actionable insights. Key takeaways from Oreschnick’s presentation will include:

  • Best practices for identifying target audiences and users
  • Approaches to defining the motivations behind consumer behavior
  • How to integrate consumer insights with traditional forms of big data
  • Perspectives on users as patients vs. consumers

About Shawn Oreschnick
As Director of Analytics and Research Services, Shawn Oreschnick is responsible for delivering research based insights to both internal and external clients to drive strategic initiatives. As an expert in consumer insight, brand strategy and research, Oreschnick leverages his 15 years of experience to help Logic PD customers understand their users and anticipate market opportunities. Prior to joining Logic PD, Oreschnick held leadership positions at Smith-Dahmer Associates and GfK Custom Research. Earlier in his career, he worked at Capella University as well as several Twin-Cities marketing and advertising firms including Colle+McVoy and Periscope. Oreschnick graduated from the University of Minnesota, with a B.A. in International Affairs as well as a M.A. in Public Policy from the Humphrey Institute of Public Affairs.

About Logic PD
Logic PD collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis.


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