Drawbridge Cross-Device Identity Integrated Into Oracle Data Cloud to Further Extend Reach of Oracle ID Graph
Drawbridge today announced that the Drawbridge Connected Consumer Graph™ will be integrated with the Oracle ID Graph, enabling marketers to better reach more than a billion consumers in Drawbridge’s probabilistic identity solution through the Oracle Data Cloud. The Oracle ID Graph connects consumers across the multiple computers and devices they use, allowing marketers to reach the same audiences across channels and measure the offline sales results from their campaigns.
“Deterministic and probabilistic are by no means mutually exclusive – each method has its advantages, and by combining several data sources we can offer our customers the best of both worlds,” said Oracle Data Cloud Senior Vice President and General Manager Omar Tawakol. “We are very pleased to work with Drawbridge to extend the Oracle ID Graph using Drawbridge’s data set. By extending the Oracle ID Graph with partners like Drawbridge, we can give marketers the ability to reach the same consumers across their devices.”
“Oracle Data Cloud understands the necessity for identity accuracy at scale, and it has chosen to take a hybrid approach of probabilistic and deterministic data to offer a more complete solution,” said Drawbridge Founder & CEO Kamakshi Sivaramakrishnan. “The Drawbridge Connected Consumer Graph covers billions of consumers and devices, and by incorporating it into the Data Cloud, Oracle is providing marketers with real capabilities ranging from marketing automation and content personalization to cross-device and offline attribution.”
The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than three billion devices. In addition to its scale, the Connected Consumer Graph is also extremely accurate, having been found by Nielsen to be up to 97.3% precise in connecting consumers across devices.
The Oracle ID Graph helps marketers connect identities across disparate marketing channels and devices to one customer, enabling marketers to tie their interactions to an actionable customer profile. The Oracle ID Graph enables the marketer to orchestrate a relevant, personalized experience for each individual across marketing channels.
Drawbridge is a leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.
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Mike Murphy, Senior Marketing Manager
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