How to Get PR in Australia: Publicity Expert Shares Tips with Small Businesses on How to Get into the Media
Public relations veteran, Kate Engler shares writing a media release secrets with small business owners, so they can experience the power of the media.
Public relations agencies continue to pedal the myth that writing a media release is really difficult, and only corporate companies with a PR and marketing department – who have great relationships with several journalists – are important enough to appear in the news... but that’s simply not true.
Historically, society has told business owners that they need to allocate thousands of dollars to an advertising budget in order to develop and grow their brand, increase sales and improve their customer or client base. Yet, what many of these small to medium businesses aren’t aware of is the potential influence from the power of media in communities, especially communities that are small or niche. www.freemediafortune.com
The benefits of publicity can be extraordinary for any business; news travels fast, and through the media, key messages can become stronger and marketing opportunities louder and greater by using a credible vehicle of communication.
Public relations veteran, Kate Engler shows hundreds of small businesses how to get PR in Australia every year, to reap the benefits of free publicity that the larger companies enjoy. “Public relations agencies continue to pedal the myth that writing a media release is really difficult, and only corporate companies with a PR and marketing department – who have great relationships with several journalists – are important enough to appear in the news,” says Kate. “But that’s simply not true! With the right tools and media knowledge, getting media coverage for small business has never been easier.” www.freemediafortune.com
Kate Engler is passionate about showing small businesses how to get into the media. Her passion takes her around the country revealing media insider secrets with small businesses to empower them.
“Knowing how to get PR in Australia doesn’t need to come from a lengthy media contact list. If you have a great angle and a solid story, it will trump a media contact every time, because that contact has someone they still need to answer to so the story needs to be a fit for the publication or outlet,” says Kate. “Two of the most common doubts I hear from entrepreneurs about publicity is, they don’t think they have a story, and they don’t think their voice is important enough. But small businesses are the heart throb of any community; they can see trends and feel energy shifts long before a disconnected corporation.”
Kate teaches savvy small to medium businesses how to get PR in Australia through a one day workshop – Free Media Fortune – which she holds in different locations all over the country. For more information on how to get free publicity, visit www.freemediafortune.com.
About Kate Engler
Appropriately dubbed the “PR antichrist’ for her passion to share vaulted publicity tips with businesses, Kate Engler has revolutionised the way publicity is harnessed by small to medium organisations, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.
For many years, Kate was a corporate high-flyer with a hugely successful career as a highly sought after communications and PR specialist. During this time, she worked with internationally recognised brands including World Vision, P&O Cruises, Dilmah Tea, the Make-A-Wish Foundation, Australand, the Starlight Children’s Foundation and BedShed.
Over a decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, and on the radio and television. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.
Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with businesses around Australia and New Zealand.
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- Contact Information
- Kate Engler
- Kate Engler - Publicity Driven Business Growth
- (61) 1800 984 908
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