Pharmacy Marketing Ideas: Three Tips on How to Increase Pharmacy Business
With an increase in industry competition, pharmacies need to enforce creative pharmacy marketing ideas to be heard above the advertising noise.
As individuals, staff members have skills and talents they enjoy using and sharing, so let them shine doing what they love.
The pharmaceutical industry has significantly changed in the last two decades. Where pharmacists used to work almost invisibly behind the counter, they’re now required to adapt to a changing climate, with differing services and a need for customer intimacy and communication.
Considering the prevalence of pharmacies in recent times, marketing in the pharmaceutical industry has intensified too, and with competition increasing pharmacists have had to become creative about how they attract and retain customers.
Former pharmacist and business development manager of Healthnotes – a modern and innovative technology developer for pharmacies – Veena Lingam, says that despite an increase in industry competition, ‘marketing doesn’t have to be a nightmare’. www.healthnotes.com
Veena offers pharmacists the following tips on how to increase pharmacy business:
- Know the customer. “Knowing the customer is a great way to build trust and loyalty. No amount of fancy gadgets or big budgets can replace a face-to-face conversation and the trust built as a result of that relationship,” says Veena. “Pharmacists really do need to encourage ALL their staff to get to know the customers, and spend a few minutes conversing with the regulars. www.healthnotes.com
- Empower staff members. “More minds are better than one and staff members are the best sources of better ideas,” says Veena. “As individuals, staff members have skills and talents they enjoy using and sharing, so let them shine doing what they love. You may find they have suggestions for window dressings, visual designs or promotional ideas. Encourage their passion and empower their sense of ownership, and don’t be afraid to try new things; changes don’t have to be permanent.”
- Harness effective support tools. Technology has a lot to offer to help a business grow. “If you’re marketing in the pharmaceutical industry by running Healthnotes, use the group messaging to send out local area messages to your customers, i.e. flu vaccination appointments, new trading hours, and special in-store promotions,” says Veena. “It’s quick and it’s cost effective.” www.healthnotes.com
Pharmaceutical marketing ideas can also include identifying new target audiences in order to market the pharmacy to new customers, and placing advertisements in nursing homes, human resource departments, neighbouring businesses, health-related organisations and doctors’ offices can help with this. For more information on how to increase pharmacy business, visit www.healthnotes.com.au.
Healthnotes creates and develops innovative, modern products based on pharmacy feedback – they listen and they deliver. They provide installation and training remotely and don’t interrupt the pharmacy workflow. The company has a dedicated customer service team, support team, development team, marketing team and management team.
Healthnotes is the original SMS script reminder service, and is available nationwide in 1370 pharmacies across Australia with just over 1 million enrolled customers on reminders through the software.
Healthnotes developed SMS reminders between pharmacies and their customers for script repeats. The business has expanded continually to now include multiple features such as SMS reminders, reporting, script tracker, GP Connect, the Healthnotes App and Healthnotes PPS (Professional Pharmacy Services).
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- Contact Information
- Veena Lingham
- Business Development Manager
- (61) 438 330 545
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