ICE-SAR keeping warm with 66°North

Iceland has seen its fair share of bad weather this winter season, which means that the Icelandic Association for Search and Rescue (ICE-SAR) have been very busy. Whether its 18,000 brave members are saving tourists from harsh storms in the Icelandic Highlands, securing the Holuhraun eruption site, or rescuing fishing boats lost at sea, many of the squads turn to 66°North to keep them warm.

Recognised as one of the world’s largest volunteer search and res­cue organisation, the history of ICE-SAR dates back to 1918, and has always been closely intertwined with the Icelandic clothing brand, 66°North. Over the years, 66°North has proudly outfitted ICE-SAR volunteers – with oil-borne canvas anoraks in the early days, and more recently with the award-winning Snæfell jacket.

The 329,000 inhabitants of Iceland can count on ICE-SAR 24 hours a day, 7 days a week, 365 days of the year. The courageous men and women spend many hours in rigorous training, preparing them for a wide variety of rescue missions, and on average, receive about  1,500 emergency calls a year. More often than not, these are calls that have them facing some of the harshest weather.

Keeping ICE-SAR and Iceland warm since 1926, 66°North carries a wide variety of functional clothing to help navigate Iceland’s notoriously unpredictable weather.

Contact Information

Fannar Páll Aðalsteinsson

Marketing Director

66°North

fannar@66north.is