IceNews covers Diadora’s inspiring #MakeItBright campaign
Reykjavik, Iceland – Scandinavian news outlet IceNews is following Italian sports and lifestyle brand Diadora’s #MakeItBright relay race across Southern Europe, happening February 11-19. Eighty runners from around the world will individually take turns running with a box containing the first pair of N9000 shoes from the factory in Italy, and travel a total of 1,495 kilometers to hand-deliver it to a lucky recipient in Barcelona, Spain.
As reported by the online news outlet, the purpose of the run is to celebrate the launch of the N9000 shoes, and spectators are invited to follow the relay race live as runners make their way across the dramatic landscapes of Italy, France and Spain. Diadora’s goal is to do everything in a bright way, turning ordinary, everyday acts into extraordinary ones, and the #MakeItBright relay race is spreading the joy.
“At Diadora, we have a slogan saying “make it bright” - this reflects everything we do and what we stand for,” says head of communications Romina Zanchetta. “We think this act of joy, letting all of these people do what they love to make a special delivery for one lucky customer, was a unique chance to prove it. We hope people will have fun taking part in this happening.”
Diadora was founded in 1948 as an artisan’s laboratory for making mountain boots in Caerano di San Marco Italy. These quickly established themselves as the best mountain and work boots on the market. 68 years later, Diadora footwear and apparel can be found in the stores of more than 60 countries across the world.
To find out more about the Make It Bright Diadora relay race, and follow the runners across Southern Europe, please visit makeitbright.diadora.com
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