Tips for Small Business: PR Veteran Reveals Why Publicity Should be Considered in All Business Growth Strategy Plans
Public relations may sound like a game only big companies play, but according to publicity guru Kate Engler, size doesn’t matter at all.
... business owners need to find a new way to reach their target market now, in a world where advertising is getting louder, and more and more ads are becoming lost in the noise.
Many small to medium business owners do not consider publicity as a realistic option to increase their profitability, enrich their brand and grow their business. Public relations is often thought of as a business growth strategy for larger companies, and one that requires huge monetary resources and skilled qualified individuals. Small businesses may also feel intimidated to approach the media because they don’t think they have a newsworthy story to share, or they doubt their expertise in their industry.
Publicity veteran, Kate Engler says these myths are often fuelled by public relations agencies, who don’t want their own value to diminish by encouraging business owners to achieve their own media coverage. www.freemediafortune.com
“There are different ways of marketing a business, and advertising is just one of them. Imagine if you could tap into a tool much more powerful than advertising, and much more effective. PR for entrepreneurs is definitely achievable; think of publicity as advertising a business strategically that will gain far more credibility and reach than standard advertising, without paying the fees!” says Kate.
“You don’t have to be a good writer or have solid journalist contacts to feature in print or broadcast media. A good story is always a good story – it’s the contents of a media release that will determine its success – you just need to know how to uncover the angle and understand the media process.”
According to Backporch Publishing*, it’s very easy for a small business owner to get caught up in the day to day running of the business when there is a limited budget and the workload is seemingly never ending. But with a growing cynicism in people about the authenticity of advertising, publicity is able to create a credible space for businesses to build brand awareness and community presence.
“The Guardian newspapers in the UK conducted their own research into advertising and its effectiveness. The Guardian – who make it their business to SELL that advertising space – concluded that ninety per cent of the advertising they print doesn’t work. People either don’t see it or gloss straight over it!” says Kate. “As hard as it is to hear – especially if you’ve outlaid thousands of dollars in advertising – business owners need to find a new way to reach their target market now, in a world where advertising is getting louder, and more and more ads are becoming lost in the noise.”
At her one day publicity workshop – Free Media Fortune – Kate provides tools and tips for small business owners trying to understand and penetrate the media market. In this workshop, business owners learn how to find the story laying hidden in their business, write a media release using a tested formula and disseminate it to a targeted media audience.
To access a ticket to Kate Engler’s one day PR for entrepreneurs workshop – Free Media Fortune – visit, www.freemediafortune.com.
About Kate Engler
Appropriately dubbed the “PR antichrist’ for her passion to share vaulted publicity tips with businesses, Kate Engler has revolutionised the way publicity is harnessed by small to medium organisations, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.
For many years, Kate was a corporate high-flyer with a hugely successful career as a highly sought after communications and PR specialist. During this time, she worked with internationally recognised brands including World Vision, P&O Cruises, Dilmah Tea, the Make-A-Wish Foundation, Australand, the Starlight Children’s Foundation and BedShed.
Over a decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, and on the radio and television. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.
Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with businesses around Australia and New Zealand.
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- Contact Information
- Kate Engler
- Kate Engler - Publicity Driven Business Growth
- (61) 1800 984 908
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