PR Veteran Reveals the Power of the Media in Generating Business Growth
How publicity expert Kate Engler, uses her knowledge and experience to help small business owners understand how to write a press release to experience the power of the media in the same way large companies do.
The publicity process is simple; it’s not rocket science. Basically, all you need to learn is how to write a press release, which I show hundreds of small business owners every year at my one day workshop.
It’s not every day that publicity agencies and PR practitioners reveal industry secrets to the general public, nor is it common to hear of publicists showing small business owners how to get media coverage, which essentially puts them out of a job.
That’s how Kate Engler was dubbed the ‘PR antichrist’ by a senior journalist at Business Review Weekly, one of Australia’s leading business magazines. After working for many years as a highly sought-after communications and publicity specialist with multinational companies including World Vision, Dilmah Tea, Australand and P&O Cruises, Kate turned her back on the corporate world to help small and medium sized businesses understand the power of the media.
“Small to medium businesses are the backbone of our country. I felt morally driven to share the information about how they can harness the power of free publicity to have journalists writing articles about them that most of the big boys in town take for granted. I made it my life’s mission to show businesses the exact formula the professionals use day in, day out,” says Kate. www.freemediafortune.com
Since Kate began sharing this media formula more than a decade ago, she has revolutionised the way publicity is used by small businesses in Australia, giving them the chance to increase their profit margins and generate brand awareness and exposure without paying the exorbitant fees of a typical PR agency.
“Public relations agencies pedal a myth that a business needs to have media contacts and great relationships with journalists in order to get publicity. But that’s just not true. It’s good to build relationships with journalists, but you definitely don’t need a relationship to begin your publicity journey,” says Kate. www.freemediafortune.com
“The publicity process is simple; it’s not rocket science. Basically, all you need to learn is how to write a press release, which I show hundreds of small business owners every year at my one day workshop.”
Every year, Kate and her clients gain hundreds of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines by pitching stories to the media. Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with small businesses around Australia.
For more information on Kate Engler, or her workshops on how to gain free publicity, visit www.freemediafortune.com.
About Kate Engler
Appropriately dubbed the “PR antichrist’ for her passion to share vaulted publicity tips with businesses, Kate Engler has revolutionised the way publicity is harnessed by small to medium organisations, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.
For many years, Kate was a corporate high-flyer with a hugely successful career as a highly sought after communications and PR specialist. During this time, she worked with internationally recognised brands including World Vision, P&O Cruises, Dilmah Tea, the Make-A-Wish Foundation, Australand, the Starlight Children’s Foundation and BedShed.
Over a decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, and on the radio and television. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.
Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with businesses around Australia and New Zealand.
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