Drawbridge Integrates Integral Ad Science’s Bid Expert Pre-Bid Targeting Solution for Cross-Device Marketing
Drawbridge announced today that the company has integrated Bid Expert from Integral Ad Science, the leader in quantifying digital media quality, for mobile web and display advertising. Drawbridge advertisers can now maximize the potential of real-time bidding (RTB) inventory by applying Bid Expert pre-bid targeting as part of Integral Ad Science’s Trader’s Edge suite. Drawbridge and Integral Ad Science previously announced a partnership that enabled real-time reporting of viewability and brand safety metrics for ads served across the Drawbridge Cross-Device Platform. That partnership is now expanding to include the integration of Bid Expert for mobile web and display impressions. Bid Expert is available for calculating brand safety, viewability, and targeting away from ad fraud.
“As the leader in cross-device identity and media execution, Drawbridge is committed to meeting the needs of marketers by offering the tools necessary to ensure brand safety and viewability,” said Drawbridge’s Head of Advertising Operations, Azad Jacobs. “Tools like Integral’s Bid Expert provide additional capabilities in delivering on successful brand safety and viewability goals on behalf of our clients.”
“Creating transparency between buyers and sellers is the reason we build these tools, and it’s great to see our technology being deployed on a powerful cross-device platform like Drawbridge’s,” said Integral Ad Science’s VP of Business Development, Harmon Lyons.
Drawbridge recently announced the ability to offer a 100%-viewable guarantee for marketers running advertising campaigns through the company’s Cross-Device Platform, across desktop, mobile web, and mobile app inventory. The company continues to develop various partnerships, best-practices, and offerings as part of its ongoing commitment to brand safety and viewability.
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Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbrid.ge.
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