Promoting Small Business Using the Power of the Media
Public relations expert, Kate Engler shows small business owners how the benefits of publicity can be included as part of business growth strategies.
The media wants to speak to someone who knows their purpose and is passionate about what they do, and that’s almost every small to medium business owner I know.
Most people read, watch or listen to the news thinking the content has been sourced by investigative journalists looking for stories on the streets. But what many don’t understand about the media is that around 80 per cent of news stories placed in the news are there because of a media release.
This misunderstanding means it’s not often that small to medium businesses incorporate publicity into their business growth strategies and utilise the power of the media to build their brand and elevate their expertise in their industry. Public relations expert Kate Engler says there are huge opportunities for entrepreneurs and solo business owners once they understand the media process.
“People who think there’s not enough space in print media for their story, or that their business isn’t important enough, need to understand that after advertising, 40 per cent of space is for editorials. Who has ever opened a newspaper and seen a note from the editor that reads, ‘Sorry, we were unable to fill this space today’?” says Kate. www.freemediafortune.com
“The media wants to speak to someone who knows their purpose and is passionate about what they do, and that’s almost every small to medium business owner I know.”
Kate Engler has made it her mission to help business owners understand the power of the media and the benefits of publicity, by connecting them with journalists looking for stories. Her one day workshop, Free Media Fortune reveals publicity secrets and guides people through the process of crafting a succinct media release. The event has seen hundreds of savvy organisations learn that promoting small business can be as easy as featuring in the local rag. www.freemediafortune.com
“The Free Media Fortune workshop will show you how to get publicity for your business, and send you home with a draft of your very first media release, ready to deliver to the journalist,” says Kate. “I love empowering small to medium sized businesses with the publicity tools to propel them into the same exposure game as the big guys. Once business owners understand that utilising the power of the media is affordable and easy, the opportunities for branding, growth and profitability are endless.”
To learn more about the benefits of publicity and how to harness them, visit www.freemediafortune.com.
About Kate Engler
Appropriately dubbed the “PR antichrist’ for her passion to share vaulted publicity tips with businesses, Kate Engler has revolutionised the way publicity is harnessed by small to medium organisations, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model.
For many years, Kate was a corporate high-flyer with a hugely successful career as a highly sought after communications and PR specialist. During this time, she worked with internationally recognised brands including World Vision, P&O Cruises, Dilmah Tea, the Make-A-Wish Foundation, Australand, the Starlight Children’s Foundation and BedShed.
Over a decade ago, Kate turned her back on the corporate world to help small and medium sized businesses gain media exposure in print, and on the radio and television. She knows the media world inside out, and uses her knowledge, experience and contacts to help her clients gain sudden and massive media exposure.
Kate now thrives in her role as a public speaker, coach and media mentor, sharing her ‘insider’ knowledge of PR and the media with businesses around Australia and New Zealand.
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