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PlayKids App Launches on the New Apple TV and Ushers in the Era of Child-First Living Room Apps

World’s most popular kids entertainment hub is among the first to bring thousands of age-appropriate HD videos and educational activities to families in the comfort of their living rooms


SUNNYVALE, Calif. – WEBWIRE

As the future of television shifts to apps, PlayKids, the fastest growing children’s educational and entertainment platform, has launched on the new Apple TV. The new version of the Playkids app is available for Apple TV users around the world.

Moving beyond smartphones and tablets, families can now spend time creating, learning and experiencing dynamic educational content that focuses on promoting positive development, enhancing a child’s learning capacity and memory, attention and mental flexibility via the Apple TV.

PlayKids on Apple TV features: 

  • The most interactive experience ever as kids explore the immersive environment using the new remote

  • A parental gate that allows parents to control sensitive content and manage preferences;

  • HD games, shows and craft activities... including kid’s favorites like Arthur, Caillou and Daniel Tiger’s Neighborhood;

“We are very excited and proud to be one of the first developers to bring our app experience to the living room with Apple TV,” says Eduardo Henrique, Head of Global Expansion at PlayKids. “With millions of families using PlayKids globally every month, Apple TV will allow us to develop new, engaging and enriching experiences for parents and children.”

PlayKids for Apple TV reinforces how the company is a major player in children’s mobile content. Since launching in 2013, PlayKids has expanded to more than 100 countries and played over one billion episodes in eight languages from child-friendly providers such as DHX Media, Dreamworks, Entertainment One, HIT Entertainment, The Jim Henson Company, PBS and Viacom. 

To download PlayKids in the App Store, visit: appstore.com/playkids 

About PlayKids:
PlayKids is a children’s entertainment platform packed with entertaining and age-appropriate videos, eBooks, nursery rhymes, games, and lullabies specifically for children aged five and under. As a trusted source for parents, PlayKids offers entertaining and educational programming for children and features offline viewing so families can save on data usage and provides parental controls. Learn more at playkidsapp.com.

About Movile:
Movile is the creator of PlayKids and is one of the largest mobile platforms in Latin America. Its product portfolio includes smartphone and tablet applications for content and commerce. Movile has over 1000 employees and is connected to more than 70 carriers that collectively have over 700 million mobile subscribers. More than 50 million people experience Movile’s products and services per month. Learn more at movile.com/en.

Media Contact:
Maggie Philbin
VSC on behalf of PlayKids
maggie@vscpr.com
203.394.1818 

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