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How to Run a Successful Business: Internet Expert Urges Australian Baby Boomers with Small Businesses to Learn How to Leverage Social Media

Director of Internet Secrets Made Easy encourages Baby Boomers with small businesses in Australia to embrace the internet, social media and modern technology.


Victoria, Australia – WEBWIRE
Carl and his team are committed to assisting small business owners embrace the necessary changes and mindsets needed to remain profitable and competitive with the advent of the ‘Internet Revolution’.
Carl and his team are committed to assisting small business owners embrace the necessary changes and mindsets needed to remain profitable and competitive with the advent of the ‘Internet Revolution’.

The problem is that most of the experts in the internet marketing industries are one to two generations younger than Baby Boomers, so Baby Boomers tend to become more confused with internet training instead of feeling more knowledgeable and empowered. The internet, websites and social media marketing tips that I explain to my clients are all easy to understand, and more importantly, really simple to incorporate into their business.

The Baby Boomer generation were raised in a period where the colour television was the revolutionary product on the market, computers weren’t commonplace, the internet was unheard of, and washing machines and flushing toilets weren’t accessible in every household.
 
It comes as no surprise then that most Baby Boomer small business owners struggle to understand technology and find the internet a challenge. And now with the increasing popularity of websites and social media, these small businesses in Australia run by middle aged men and women are being forced into an unfamiliar and foreign online world to market themselves, in order to stay connected with their customers.
 
Director of Internet Secrets Made Easy – a specialist internet company with small business marketing consultants that help hundreds of Baby Boomer businesses succeed in the digital arena – Carl Fechner is someone who completely understands and identifies with this generation. As a Baby Boomer himself, he knows exactly how to speak to Baby Boomers who grew up without the internet in a tech savvy language they can understand. www.internetsecretsmadeeasy.com
 
“The problem is that most of the experts in the internet marketing industries are one to two generations younger than Baby Boomers, so Baby Boomers tend to become more confused with internet training instead of feeling more knowledgeable and empowered,” says Carl. “The internet, websites and social media marketing tips that I explain to my clients are all easy to understand, and more importantly, really simple to incorporate into their business.”
 
In this day and age, the reluctance for small business owners to embrace technology  is counterproductive. According to CPA Australia’s InTheBlack – a leading source of business, accounting and finance news and information – Baby Boomers who chose not to implement technology in the workplace, are more likely to have dissatisfied clients who don’t feel they are getting value from their investment.* www.internetsecretsmadeeasy.com
 
“Unfortunately technology isn’t something that can be ignored anymore, so instead of trying to fight it, I encourage all Baby Boomer small business owners to embrace it,” says Carl. “The internet can potentially create huge traffic for any business because that’s where the buyers are now shopping. I see so many small businesses in Australia languishing in Struggle Street, and on the verge of falling over. And that’s not because they’re not a good business with great products or services, and a solid, sustainable value system. It’s simply because they haven’t utilised and managed their internet marketing and increased their online presence.” www.internetsecretsmadeeasy.com
 
To learn more about how to run a successful business by leveraging technology and the internet, visit www.internetsecretsmadeeasy.com.
 
Sources:
*http://intheblack.com/articles/2015/06/26/tackling-technology-challenges-in-the-small-business-workplace
 
 
About Internet Secrets Made Easy
 
Internet Secrets Made Easy began with a dream to assist small business owners to transition their offline business into a successful online business by providing ‘done-for-you’ affordable digital marketing services. Carl and his team are committed to assisting small business owners embrace the necessary changes and mindsets needed to remain profitable and competitive with the advent of the ‘Internet Revolution’, to provide the support and expertise to stay at the forefront of rapidly changing online marketing strategies.
 
Carl and his team focus on the needs of the end user and are prepared to go the extra mile and experience short term loss for a long term secure gain with their clients. Their clients’ well-being is paramount for their long term sustained success and profitability.
 


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 Small business Australia
 Social media marketing
 Run a successful business
 Internet marketing
 Online presence


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