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Expert Marketing Advice: The Difference Between Pain and Suffering

Conscious entrepreneurs write powerful marketing copy that works … AND feels authentic


Prescott, AZ – WEBWIRE

"One of the biggest problems with traditional direct response copy is not only did it market and sell using fear, but the fear tainted the love. Love-based emotions was always a part of traditional direct response copy, but when you combine fear with love, you end up with fear."

Although some conscious entrepreneurs dislike writing marketing copy because it traditionally feels “icky” or inauthentic, Michele PW (Michele Pariza Wacek), Founder of the Love-Based Copywriting Company, believes using love instead of fear is the key to “feel good,” authentic copy. She also believes it’s vitally important to touch on an ideal prospect’s pain in copy … as long as it doesn’t “twist the knife” into suffering. In her new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Michele PW explains the difference between pain and suffering, and how to use pain effectively, in a way that actually serves the ideal prospect.
 
The Kindle edition is currently free from now until October 24, and can be downloaded here: LoveBasedCopywritingBook.com
 
In “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Michele PW explains that pain is a part of life, and that entrepreneurs must touch upon it in their marketing materials in order to guide prospects toward making a decision around whether or not they’re ready to move beyond that pain.
 
In keeping with her movement to replace fear with love in marketing copy, she describes how to use pain without feeling “icky.”
 
Her tips on this topic include:

  • The difference between pain and suffering, and why knowing it is critical.
  • Why the belief that pain lies in fear aren’t necessarily accurate, and how to use this knowledge to further the sales process (while feeling authentic—without the hype).
  • Why it’s actually a disservice to avoid talking about the pain at all.
  • How to use pain to add urgency—without exaggerating or stepping over the line between love-based emotions and fear-based emotions.
  • And more.

 
Michele PW is the industry expert in writing marketing copy that feels GOOD and attracts ideal prospects to become ideal clients—no arm-twisting required. She’s dedicated to her movement to teach entrepreneurs how to write promotional copy that doesn’t use hype or “salesy” techniques, but rather encourages prospects to choose transformation. For more information about this movement, please go here.
 
Using Marketing to Reach More People

Michele PW is the founder of the Love-Based Copywriting Company, and she’s leading a groundbreaking movement to replace fear with love in marketing materials. It all began with her first book, Love-Based Copywriting: How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients(since renamed “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites”).
 
For more information about her brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” and to sign-up to receive it at no cost today, October 22 through October 24, go here.
 
For More Information
 
For more questions or to schedule an interview about this press release, please contact Kathy, Public Relations, at the Love-Based Copywriting Company at 877-754-3384, x1 or kathy@michelepw.com.
 
About Michele PW: Michele PW (Pariza Wacek) is the author of “Love-Based Copywriting" books that teach how to write copy that attracts, inspires and invites, and the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business. 
 


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 copywriting
 marketing
 internet marketing
 direct response copy
 sales


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