Marketing Expert Reveals Refreshing Approach to Copywriting

Conscious entrepreneurs replace fear with love for marketing that feels GOOD

Prescott, AZ – WEBWIRE – Tuesday, October 20, 2015

"The bottom line is that most traditional copywriting—the writing of marketing and promotional materials—is based in negative emotions like fear and shame. But I’m issuing a challenge: to write copy from a place of love, showing your prospects the transformation you can provide in a loving way."

Love-Based Copywriting Expert Michele PW (Michele Pariza Wacek) has released a brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” in which she reveals a refreshing approach to writing marketing materials in a way that feels GOOD (instead of “hype-y” or “arm twisty”).

The Kindle edition is available for free from today – October 24, and can be downloaded here: http://www.LoveBasedCopywritingBook.com

In “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Michele PW explains why so much of traditional marketing feels “icky” to heart-centered, conscious entrepreneurs.

“The bottom line is that most traditional copywriting—the writing of marketing and promotional materials—is based in negative emotions like fear and shame,” she said. “But I’m issuing a challenge: to write copy from a place of love, showing your prospects the transformation you can provide in a loving way.”

Michele PW’s new book includes several tips for using love-based copy in marketing and promotional materials, including:

The importance of an entrepreneur’s “come from.”
An effective process for defining the solution or transformation an entrepreneur can offer his or her ideal prospects, based on what those ideal prospects truly want.
How to identify the right words to use to ensure each piece of copy resonates with the people who can most benefit from the transformation the entrepreneur is providing.
And much more.

According to Michele PW, marketing can be a force of good and love as strong as our gifts and missions are, and if entrepreneurs start to implement love-based copywriting principles, the entire direct response copywriting industry can be transformed. When that happens, entrepreneurs can embrace the copy they use to authentically convey their mission, while growing their business.

For more information about writing love-based copy, go here: http://www.LoveBasedCopywritingBook.com

A Movement to Change the Way Entrepreneurs Market

Michele PW is the founder of Creative Concepts and Copywriting LLC and she’s leading a groundbreaking movement to replace fear with love in marketing materials. It all began with her first book, “Love-Based Copywriting: How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients” (since renamed “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites”).

For more information about her brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” and to sign-up to receive it at no cost today, October 20-October 24, go here: http://www.LoveBasedCopywritingBook.com

About Michele PW: Michele PW (Pariza Wacek) is the author of “Love-Based Copywriting" books that teach how to write copy that attracts, inspires and invites, and the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business.

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