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Effective customer contact drives sales

The most efficient and cost-effective way to boost sales is to enhance the relationship with existing customers.


WEBWIRE

Email newsletters build customer loyalty and ultimately drive sales both in the short and long term.

Effective customer contact drives sales

Companies looking to increase sales often first look at strategies to gain new clients. However, the most efficient and cost-effective way to boost sales is to enhance the relationship with existing customers.

There are a number of reasons why existing customers hold the key to increased sales:

  • The probability of selling to an existing client is three times higher than the probability of selling to a new prospect.
  • The average spend of a repeat customer is almost 70% higher than that of a new customer.
  • A 5% reduction in the customer defection rate can increase profits by 5 – 95% depending on the industry.
  • Satisfied customers refer family, friends and casual acquaintances, creating powerful word-of-mouth referrals.
  • It costs 6 – 7 times less to retain an existing customer than to acquire a new one.

If increasing sales is a company’s objective, success can be exponentially increased by keeping in contact with existing customers.

The simplest, easiest and most cost-effective way to implement a customer contact strategy is to send out a regular email newsletter. Regular, relevant newsletters build relationships, by adding value to customers’ lives through, for example, exclusive deals, discounts or the first option on new merchandise, and by keeping the business and brand at the forefront of customers’ minds.

As such, email newsletters build customer loyalty and ultimately drive sales both in the short and long term.

Creating and sending a regular newsletter is quick and easy with MagBoxs, a simple-to-use, no-cost newsletter manager for small business. Simply register on www.MagBoxs.com, upload a customer database, compile a newsletter in an MS Word-like Dashboard, preview and send, anytime and from anywhere, using a desktop, laptop or mobile device.

With easy-to-follow instructions, great tips and ideas for value-adding content and headlines, lay-outs and images, and a handy calendar for announcing events, such as sales and special offers, Magboxs ensures staying in contact and building profitable relationships with customers is quick and easy.    

To increase sales through effective customer contact, simply visit www.MagBoxs.com today and implement a simple, hassle-free and no-cost ongoing customer contact strategy that will deliver remarkable business results.    



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