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Office Supplies Expert Blog Provides Advice on Best Practices for Promotional Products

Michael Crane, the founder, owner, and managing director of Crane Business Solutions, based in London, is sharing plenty of advice on his blog, Office Supplies Expert. He discusses best practices and how to use promotional items most effectively to help business owners promote their company.


London, UK – WEBWIRE
Michael Crane, the founder, owner, and managing director of Crane Business Solutions
Michael Crane, the founder, owner, and managing director of Crane Business Solutions

Michael Crane considers promotional products to be among the most effective marketing strategies available. In one of his articles, he discusses statistics that show how well promotional products actually do. They include how long people keep promotional products, whether they remember the company that provided them, and whether they were likely to do business with that company.

Michael Crane, the founder, owner, and managing director of Crane Business Solutions, based in London, is sharing plenty of business advice on his blog, Office Supplies Expert.  In a series of articles on promotional products, he discusses best practices and how to use promotional items most effectively to help business owners promote their company.
 
In fact, Michael Crane considers promotional products to be among the most effective marketing strategies available. In one of his articles, he discusses statistics that show how well promotional products actually do. They include how long people keep promotional products, whether they remember the company that provided them, and whether they were likely to do business with that company.
 
In another article, Crane gives advice on the kinds of gifts that help business owners to stay top-of-mind. That’s important in a crowded marketplace. And in combination with the goodwill that promotional gifts generate, it accounts for their effectiveness. Higher end corporate gifts make clients feel appreciated, and, of course, remind them of the giver.
 
Another topic Michael Crane discusses on his Office Supplies Expert blog includes inexpensive ways to get started with promotional products, including promotional pens, promotional mugs and more. The initial investment can be intimidating, especially for some products, but they can quickly pay for themselves, and compared with other types of advertising they do very well. 
 
And right now, in autumn, the time is perfect to get started. The networking season is in full swing, complete with conferences, where the right kind of promotional products can make you more memorable than the mere exchange of business cards. It’s also time to think about Christmas and promotional gifts for customers as well as prospects.
 
Michael Crane says, “The Christmas season is the perfect time for sending gifts, and promotional gifts are ideal, especially when they’re well chosen. A quality branded gift can remind a prospect or client of your business every time they use it.”
 
And if you’re wondering about which promotional gifts are particularly ideal as Christmas gifts, Crane has a recommendation: “The ideal gifts are things that people will see year round, such as branded calendars and diaries. Everyone needs new calendars at the end of the year. Of course, it’s important that the calendars are very attractive so that your prospects and clients will select YOURS for that prime spot on their desk or wall.”
 
Crane’s articles on promotional items can be found on his blog at http://www.officesuppliesexpert.co.uk/category/promotional-gifts-2
 
More information about Crane promotional items is available at http://cranepromotionalitems.co.uk


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