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Business Majors Salary Expectations Increase 4.6% to $52,890 for Undergraduates and 5.7% to $72,800 for Graduate Students

Finance Majors in the Northeast have highest salary expectations.

Montreal, Quebec Canada – WEBWIRE
Best Salary Survey for New Grads
Best Salary Survey for New Grads

Stock-Trak’s semi-annual survey of business majors reveals some striking differences in salary expectations among graduating university students.  Overall, Stock-Trak’s SoBER Index is up 3.7% for Spring 2015 compared to Spring 2014.  The SoBER Index, or “Students of Business Expected Remuneration” Index, is a survey of the salary expectations of the 60,000 students that use one of Stock-Trak’s portfolio simulations in a university business class each semester.  The 3.7% increase of the overall SoBER Index reflects the first substantial increase in salary expectations since the 2007-2008 financial crisis, particularly for undergraduate students (who still expect less than the average student in Spring 2008).  Digging down one level of our survey demographics, Stock-Trak’s SoBER Index reveals that graduate students expect a 31.1% higher salary than undergraduates, undergraduate males expect 15% more than females (although this trend does not extend to grad students), finance majors expect 18% more than marketing majors, and students at universities in the Northeast expect 6% more than students in the South.  Stock-Trak’s SoBER Index is sorted and analyzed based on the following demographics: 

  • Gender (male/female) 
  • Major (accounting, economics, finance, management, marketing) 
  • Region (Northeast, South, Midwest, West) 
  • Degree (undergraduate, graduate) 
  • City (top 20 US cities) 

This analysis reveals that, among graduating seniors: 

  • the greatest difference in salary expectations by major is the Economics vs Marketing major difference of $9,000 
  • the greatest difference in salary expectations by region is the Northeast vs South region difference of $3,700, and 
  • among the top 20 cities represented by the survey, students in the following cities had the highest salary expectations (decreasing order): San Francisco, Seattle, Milwaukee, New York, San Jose. 

For 2nd year graduate students, the results are more drastic: 

  • the greatest difference in salary expectations by major is the Finance vs Management major difference of $20,400 
  • the greatest difference in salary expectations by region is the West vs Northeast region difference of $21,300, and 
  • among the top 20 cities represented by the survey, students in the following cities had the highest salary expectations (decreasing order):  San Antonio/Austin, Chicago, Detroit, Jacksonville, and New York. 

At the most granular level, the SoBER Index reveals that undergraduate male finance majors in NYC expect $63,000 while undergraduate female marketing majors in Detroit expect $43,384.  The full Stock-Trak SoBER Index report is available that shows the following levels of detail: 

  • Undergraduate x Major x Gender x Region 
  • Undergraduate x Major x Gender x City 
  • Undergraduate x Major x Gender x University 
  • Graduate x Major x Gender x Region 
  • Graduate x Major x Gender x City 
  • Graduate x Major x Gender x University 

The website is the #1 portfolio simulation for university finance classes and trading rooms. allows professors to create a custom trading competition for their students by giving them $1,000,000 in virtual cash and allowing them to simulate trading stocks, bonds, mutual funds, options, and futures from 50 global exchanges.  Stock-Trak is used by over 1,000 professors each year and their 60,000+ students.

About Stock-Trak, Inc.
Stock-Trak Inc. is the leading provider of stock market simulations, stock market games, and stock trading contests for the high school, university, corporate and consumer markets.  Our family of virtual trading and stock market education sites (,,,,, helps hundreds of thousands of students and adults each year learn how the stock market works and become more confident in their investing decisions.  Our robust virtual trading platform can also be customized to meet the needs of banks, brokerages, media companies, and other financial websites to enable them to offer their clients a virtual stock trading experience.  Founded in 1990, our virtual trading platforms and websites have helped over 5,000,000 individuals learn about the markets and practice their trading skills.  

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