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PicsArt Expands Silicon Valley Presence in Hiring Former Instagram and Facebook Executive, Eric Edge, to Run Marketing and Communications

PicsArt continues to expand its Silicon Valley team with expert in branding and community growth

San Francisco, Calif. – WEBWIRE

[August 28, 2015] - The world’s leading mobile creative community, PicsArt, today announces the hire of Instagram’s Eric Edge as the VP of Marketing and Communications. Eric joins PicsArt, one of the fastest growing companies in Silicon Valley and backed by Sequoia Capital, in the company’s effort to continue to add the best management to the team.
Edge’s global background in creative brand strategy and marketing will be key as PicsArt continues to develop its platform and provide its growing community with the greatest collaborative, and creative tools on mobile. Edge led Brand Strategy across several categories at Instagram where he partnered with the world’s largest brands to drive a solid understanding of how best to approach the platform. Previously, he was Head of Marketing for Facebook in Europe, the Middle East and Africa, responsible for business marketing efforts and engaging marketers and agencies through impact-driven and creative marketing programs.
“It was only natural that we bring on Eric, an expert in global brand strategy and communications, to work with our team to drive further awareness of PicsArt’s unique collaborative community and continue to drive growth worldwide,” explained PicsArt CEO, Hovhannes Avoyan.
Edge is the latest addition to the PicsArt team in San Francisco, having added key talent from the likes of Google, LinkedIn, Shazam and Zynga over the past few months.
PicsArt represents a new generation of apps that combines the power of dynamic creative tools with a growing global community that is focused on collaborative content creation. The company is designing its user experience to make creativity accessible to everyone while enabling opportunities for growth, discovery and inspiration.
“What attracted me to PicsArt was their drive to provide people with a platform where they can truly be creative, moving beyond basic capture and share capabilities,” said PicsArt’s Eric Edge, “Hovhannes and the rest of the PicsArt team have built a one-of-a-kind platform that is centered around a community that is as passionate about sharing great content as they are about creating it.”
PicsArt has a thriving community of users around the world--the company now boasts 65 MAUs, generating more than 250 million images edited each month. Download the PicsArt app today on the Google Play Store or learn more by visiting
About PicsArt
PicsArt is the largest mobile community of creatives and creative images. The company’s U.S. office is based in San Francisco, California with a focus on enabling anyone to be creative, share, socialize, discover, learn and be inspired. The app has been installed 250 million times and continues to expand and improve, so anyone can unleash their creativity and discover their inner artist.


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