Road to Ready Funding Project: It’s Exciting

Rick Tobin has just launched the public crowd-source funding project to help return the beloved Road to Ready Internet radio show.  The Road to Ready award winning programming originally covered 52 weeks of unique outreach for readiness of all kinds, including needs of the public, business and government.  The weekly shows eventually reached 10,000 listeners a week from 89 countries.  In early 2014, Rick Tobin prepared three newly designed Road to Ready programs to test continuing public interest.  The results were astounding.   Over 7,000 emergency professionals have visited the Road to Ready restart pilot shows since last year, from 130 countries, without any marketing or advertising for the website.  Now Rick is working with Indiegogo to reach out to individuals to support the return of the show.  The crowd source-funding site for the Road to Ready contributions is: http://www.indiegogo.com/projects/support-the-road-to-ready-internet-radio-show/a1c1/1051438

Questions about the Road to Ready campaign can be directed to Rick at rick.tobin@gmail.com.

When asked why he decided to bring back the show now, without direct advertising support from government or corporations, he said, “Corporations are still nervous about the economy and investing in anything but activities proven to sustain current profits. With a slow recovery, CEOs are still resistant to new ventures, even if they like the project.  Since I, and the Road to Ready, are business ventures, we are not 501.3c qualified as a non-profit.  Grant funding is simply not available for the program and would restrict the content and tone of the programming.  I believe the public and many professionals who gained value from the Road to Ready will want to bring it back to life.”  Rick also noted his concerns about the public need for an independent information source as wild fires reach a peak this fall and hurricanes will be striking the U.S. He based his concerns on over 39 years of emergency experience.

The new shows revised the past design of the show.  Rick explained that this is to reflect the changing need horizon.  “I’ve now included sections on support of veterans looking for work in public safety and information for school safety innovations as our campuses become battle grounds.  I’ve also added more on technical innovations from new warning systems to the use of drones and 3D printers.  There are so many exciting innovations to improve our lives during crisis.”

Rick continues his active work in emergency readiness.  He recently had three new pioneering teacher guides published for improving classroom safety and emergency readiness in a continuum for K-6, middle school and high school.  “These are the kinds of paradigm shifts I want to bring through the Road to Ready…new ideas and tools that are easy to use that make a real difference.”  His guides are available to purchase from the “Safe to Learn Community,” found at http://www.safetolearn.com/
 
The Road to Ready is being maintained by Tobin at his own costs pending the successful outcome of the Indiegogo campaign.  Rick also noted that he is continuing his creative writing and artistic support to the public, business and government through a new venture, “The Zone Arts” found at: www.thezoneart.com

Contact Information

Rick Tobin

Host of The Road to Ready Radio Show

TAO Emergency Management Consulting

rick.tobin@gmail.com