Drawbridge Enhances Insights Suite with First-to-Market Cross-Device Path-to-Conversion and Multi-Touch Attribution Reports
Drawbridge, the leading cross-device technology company, today announced two new dashboards as part of its Cross-Device Insights suite, both of which are the first reports of their kind. With the release of the cross-device Path-to-Conversion and Multi-Touch Attribution reports, Drawbridge is helping marketers understand how brand exposure on multiple devices influence a consumer’s purchase journey, in order to better plan and optimize their marketing mix.
“Brands and marketers have invested significant time, money, and effort over the years to evaluate the effectiveness of their advertising spend, but many of them still use inexact and subjective digital attribution models,” said Drawbridge VP of Product Management & Partnerships, Rahul Bafna. “Only recently have marketers been able to see cross-device, last-interaction attribution through the major ad servers. Today we’re introducing the next generation of cross-device attribution models, and including them as standard features on our platform.”
- The industry’s first cross-device path-to-conversion report.
- Highlights the consumer journey across devices, indicating which devices play the most critical roles in the path to purchase, regardless of where the conversion occurs.
Cross-Device Multi-Touch Attribution
- The industry’s first cross-device, multi-touch attribution report.
- Helps marketers optimize their digital media mix by intelligently assigning conversion credit to multiple touchpoints across the consumer’s cross-device path to conversion.
“For the first time, these two reports enable marketers to quantify the return on their full marketing spend across devices as consumers increasingly use multiple touchpoints along their path to purchase,” concluded Bafna.
The Drawbridge Cross-Device Insights suite is powered by the company’s Connected Consumer Graph™, the largest and most accurate anonymous cross-device identity solution with more than 1.2 billion consumers connected to more than 3.6 billion devices, with 97.3% verified accuracy. The suite offers insights into true cross-device campaign performance, including reach, frequency, audience demographics, and attribution metrics.
Drawbridge is the leading anonymous cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbrid.ge.
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