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Burton Snowboards and Motorola Bring Big Air Exhibition to the Beijing Pop Festival


Snowboarding Event Draws Top Riders to China

Beijing, China - 8 September 2006 — Burton and Motorola today announced the first ever “Big Air in Beijing” , a snowboard exhibition produced for the upcoming Beijing Pop Festival scheduled for September 9-10 in Beijing’s Chaoyang Park. The two-day music and lifestyle festival event expects to draw over 30,000 attendees and will feature headlining music acts Supergrass, Placebo and Sebastian Bach as well as local Chinese artists Muma and XTX.

The event will mark the first time that a Chinese urban center will host a snowboard exhibition with an international athlete roster that includes some of the world’s top pro riders, including Kazuhiro Kokubu, Tadashi Fuse, Luke Mitrani, Chris Rotax, Yale Cousino, Marko Grilc, Sani Alibabic, Shota Suzuki and Kevin Pearce. Riders will show off their skills on a big air jump 18 meters tall that is built with 30 tons of scaffolding and 500 cubic meters of ice and snow.

“The vast majority of the 15 million people in Beijing have never had the chance to see snowboarding in person,” says Jake Burton, Founder and Chairman of Burton Snowboards. “This event will show people how fun our sport is and hopefully encourage some of them to get to a hill and try it themselves.”

Motorola, a sponsor of both the Beijing Pop Festival and Big Air in Beijing, also contributes to snowboarding year-round with initiatives that include:

* The Audex wearable electronics collection designed to provide a simple on-mountain entertainment system incorporating seamless communication with Bluetooth connectivity to the rider’s phone. The full Audex line includes the Audex jacket, RED helmet and padded hat.
* Team MOTO, a group of top riders including Olympic Gold Medalist Hannah Teter, Luke Mitrani, Kazuhiro Kokubo, Tadashi Fuse, Marko Grilc and Jussi Oksanen. Each rider gives design feedback and tests the innovative Audex line of products throughout the world.
* The Burton Global Open Series, an international series of competitive snowboard events taking place in five countries.

“Big Air in Beijing” not only characterizes our commitment to expanding the sport of snowboarding, but to our commitment to China as a whole,” said Leslie Dance, Motorola’s corporate vice president, global marketing & communications. “As we continue to provide innovative solutions to the Chinese market, events such as this create a tremendous amount of buzz for both the sport and our products.”

“’Big Air in Beijing’ is a great example of Burton and Motorola working together to grow the international snowboard community,” says Bryan Johnston, Vice President of Burton Global Marketing. “Thanks to Motorola’s strong brand presence in China and Burton’s track record of creating world-class events, we’re able to bring snowboarding to Beijing for the first time in history.”

To find out more about Motorola’s involvement in snowboarding, or to get the latest news on Motorola products, please visit or contact your local Motorola representative.


About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit


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