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Exhibit Surveys EVP to Lead Educational Sessions at EXHIBITORFastTrak Chicago

Two CTSM Sessions Focus on Show Selection and Use of Surveys for Performance Measurement

Ian Sequeira, executive vice president, Exhibit Surveys Inc., will present educational sessions at EXHIBITORFastTrak Chicago.
Ian Sequeira, executive vice president, Exhibit Surveys Inc., will present educational sessions at EXHIBITORFastTrak Chicago.

Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Ian Sequeira, executive vice president, will present educational sessions at EXHIBITORFastTrak Chicago.

Both of Sequeira’s sessions are university-affiliated and can be applied to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.

Who: Ian Sequeira, executive vice president, Exhibit Surveys, Inc.
When: Tuesday, August 25, 1:30 pm - 3:00 pm
Topic: Using Surveys to Measure Your Performance in Trade Shows and Events
Description:  If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:
•     The benefits of measuring
•     Typical measurement planning processes
•     Research techniques
•     Post-show attendee and lead surveys
•     Understanding exhibit performance metrics
•     Case studies and more 

When:  Wednesday, August 26, 1:30 pm - 3:00 pm
Topic: Selecting the Right Shows: The Critical Decision
Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:
•     Identify markets that represent the most potential for you
•     Obtain key information from your customers and prospects
•     Develop a universe of potential shows
•     Obtain and analyze data that will optimize your participation
•     Discover a FREE ROI estimator developed for the trade show industry

Where: Hyatt Regency Chicago, 151 East Wacker Drive, Chicago, Illinois, USA 

For more Information: 

About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents.  Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities.  For more information, follow Exhibit Surveys on LinkedIn, Facebook, Twitter, visit or call 1.800.224.3170 . To download free white papers, go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


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