U.S. Quick Service Restaurant (QSR) Ecosystem Market Expected to Reach USD 7,324.2 Million in 2019
According to a new market report published by Transparency Market Research (www.transparencymarketresearch.com) “U.S. Quick Service Restaurant (QSR) Ecosystem Market (Digital Signage, Kiosks, Drive through terminals, Point of Sales, Handheld devices, Digital menu cards) - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019” the QSR ecosystem market in the U.S. was valued at USD 3,506.9 million in 2012. The market, on the basis of components, is segmented into hardware, software and services, with hardware and software solutions further segmented into various sub-segments. Within hardware components, digital signage was the largest contributor and accounted for 45.6% of the overall hardware segment revenue in 2012. However, kiosk is expected to be the fastest growing segment during the forecast period, growing at a CAGR of 12.3% from 2013 to 2019. This is mainly due to increasing demand for self service options. Within the software segment, billing and management solutions held the largest share in 2012 and is expected to be fastest growing segment owing to increasing demand for customized software tailored to specific needs of the restaurateurs.
QSRs are primarily known for their dynamic setting where orders are taken promptly, payment is made and food is handed over to customers in a short time. The payment mechanism is rapidly changing with the growth of restaurants designed on fast service models. Almost all significant digital changes in quick service restaurants are primarily driven by the growing need of clarity, speed, and accuracy in transactions.
Digital signage held the largest share of QSR ecosystem market. While some QSRs adopted for digital signage to keep customers occupied during rush, others use them to display menus. Over the past few years, the points of sale (PoS) devices have become more compact and efficient. With technological advances, new range of battery powered PoS devices offer wireless access to communication network for payment processing. On the other hand, many customers are interested in self service aspect of QSR. Self service kiosks are expected to grow at faster rate compared to POS devices over the forecast period as they improve accuracy, shorten perceived wait time and allow efficient workforce management.
The U.S QSR ecosystem market contain numerous players. Major industry participants include Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. among others.
The report studies the U.S. QSR ecosystem market, and provides estimates and forecast in terms of revenue (USD Million) for the period 2012 to 2019. Market estimates are provided on the basis of component types. The market has been segmented as follows:
Browse the full U.S. Quick Service Restaurant Ecosystem Market report at http://www.transparencymarketresearch.com/quick-service-restaurant.html
U.S. QSR Ecosystem Market, by Component
Drive through terminals
Point of sales (POS)
Digital menu cards
Billing solutions and management solutions
Analytics software solutions (big data analytics)
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