How to Market a Business Successfully – Melbourne Business Networking Executive Director Reveals Top Three Tips for Small Business Owners

Small business owners need to consistently reach a wider market in order to achieve significant business growth. They must also continually sustain that momentum to ensure their business thrives in an increasingly competitive industry. But as these owners usually have their heads buried deep in their own business, it can often feel overwhelming to consider creating or implementing a marketing strategy.

Executive director of Melbourne business networking group BNI, Braith Bamkin urges business owners to get serious about their marketing plans, even if they feel like a fish out of water. “Small businesses are the heart of any town or city; without them, the town loses part of its identity and sense of community. With industry competition increasing so fiercely in the business arena, business owners need to get up to speed with marketing, to maximise their opportunities to contribute and succeed.

“If you feel a little overwhelmed by the whole process, don’t worry; you’re not alone. Your expertise probably lies within your business, and it’s not uncommon for owners to feel completely out of their depth. But learning how to market a business successfully doesn’t need to turn into a headache. Effective marketing isn’t necessarily elaborate or complex. It’s just clever.” www.bni.com.au

Braith reveals his top three simple marketing tips for small businesses:

1. Always ensure the marketing plan is simple. Braith says, “If you can’t fit in on one page, it’s too complicated. It should only include things like your target market, your business goals, the key steps you’re going to do to help you achieve your goals, and the timelines. And it needs to be something that’s easy to follow so you can put it up somewhere in a prominent place to remind yourself regularly where you’re headed.”

2. Don’t do it alone. “Surround yourself with a supportive and encouraging networking group. Solid networking meetings can provide invaluable advice, support, camaraderie, knowledge, different perspectives, referrals and collaboration,” says the Melbourne business networking leader.

3. Outsource and delegate wherever possible. “You’re not an expert in everything, so whenever possible, outsource the things you don’t enjoy and concentrate on your strengths,” says Braith. “If you continue to focus on what you’re not good at, you will end up resenting your business because you will drown in stuff you don’t like doing. I know I didn’t go in to business to do stuff I don’t like doing.” www.bni.com.au

BNI is the world’s largest networking organisation, and this year it celebrates its 30th anniversary.  Started by Dr. Ivan Misner in California, America, BNI has grown to become the world’s most successful networking organisation, currently generating over $7 billion dollars in closed business revenue for its members.

One of the cornerstones of BNI’s success both locally and globally is the emphasis on education. The organisation delivers multiple streams of education through live, online and audio communication ensuring members have the most current and relevant information to help them maximise their success.

To find out more about how Braith Bamkin and the global BNI network can contribute to business growth, visit www.bni.com.au.
 

About BNI
Business Networking International (BNI) is a global networking organisation that offers members the benefits of connecting with like-minded people, and opportunities for business growth and increased profits. With around 180 000 members in over 60 countries, BNI is the most successful business referral organisation of its kind. Last year, Australian BNI members generated more than $350 million in business referrals through their participation. In that same period BNI members worldwide passed more than US$7 billion, with $3.3 billion in new business alone.

Recently, BNI celebrated 15 years of operation in Australia with its proven strategy to increase business growth and profit.  Attending a meeting is open to all business owners, simply complete a request to visit online at www.bnimwg.com.au.

Contact Information

Braith Bamkin

Executive Director

BNI MWG

(61) 425 211 094

braith@bnimwg.com.au