ACNielsen U.S. President & CEO John J. Lewis to Participate in New Industry Summit
8 September 2006 - Schaumburg, IL - ACNielsen U.S., an operating unit of ACNielsen, a VNU business, announced that John J. Lewis, president and CEO, ACNielsen U.S. will be a key panel participant bringing market research thought leadership to the first research industry summit designed to address the issues around the decline in survey participation rates among both consumers and businesses.
Lewis, along with the CEOs of other major research companies and researchers from large corporations, will gather at the Drake Hotel in Chicago on September 28 and 29 to participate in “The Research Industry Summit: Improving Respondent Cooperation” which is to be hosted by RFL Communications, Inc, in conjunction with the Council for Marketing & Opinion Research and the Institute for International Research.
The summit was developed to address the issue that, for a variety of reasons, over the past 25 years, the level of participation in surveys and focus groups has been decreasing as individuals are less available and willing to participate in these important research events.
Lewis rejoined ACNielsen as its U.S. president earlier this year, having served as executive vice president, marketing from 1994 to 1999. He chose to participate in this event because he believes that market researchers need to rethink strongly about how they interact with consumers. “Gaining deep consumer insights is critical to improving the consumers’ shopping experience. For ACNielsen and its clients, understanding attitudes, behavior and lifestyles helps determine how companies appropriate Marketing and Media dollars and optimize their return on investment for long-term success,” Lewis said. “We must keep consumers engaged in the research process to better meet their needs as shoppers. This roundtable is an excellent forum to begin cultivating a new approach for consumer engagement.”
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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- ACNielsen U.S.
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