Television Media Strategy to be discussed at the Daily Fantasy Sports Expo in Miami Beach on August 6-7
Stephen Pickens is the Vice President of Partnership Development at Kre8 Media and will speak on low cost, high impact television sponsorships for fantasy sports startups. It helps new fantasy sports sites become more competitive. The DFSE event is a business to business event for C-level executives in fantasy sports.
New York, NY--Ticonderoga Ventures, Inc. announces that Kre8 Media will speak at the Daily Fantasy Sports Expo ( www.fantasysportsexpo.com ) on August 6-7, 2015 at the Miami Beach Convention Center.
Stephen Pickens is the Vice President of Partnership Development at Kre8 Media and will speak on low cost, high impact television sponsorships for fantasy sports startups. As the first hire at Kre8 Media, he managed TV and Digital Media for PokerStars.net North America, growing billings from $16 million to $40 million within 3 years. PokerStars was able to grow so dramatically due to aggressive negotiation, strategic and creative deal making, and intelligent optimizations, all talents that have since been applied to the growing roster of online brands that he oversees. Stephen has directed the launches of successful direct response advertising campaigns for an impressive array of eCommerce businesses including zulily, QuiBids, Choxi (formerly nomorerack), Fiverr, BodyBuilding, Julep, Rover, TradeKing, Burial Planning, and DraftStreet. In his role as Vice President of Partnership Development, he seeks to introduce Kre8 Media to advertisers that are eager to grow with an attentive and hungry marketing partner by their side.
Stephen also authors the blog DigitalResponseTV.com, a resource for CMOs, CEOs, Marketing Directors, and Acquisition Directors interested in using TV to fuel growth for their online businesses.
The fantasy sports industry has grown substantially from 2004 in 2015. In addition to its exempt status under the United States federal law and the recent advent of daily fantasy sports (known as “DFS”) has brought a faster growth rate. With new players attracted to the market over the last 2 years, some fantasy sports leagues are experiencing double digit growth monthly.
The conference is for Fantasy Sports operators and executives to discuss the business of DFS.
ABOUT KRE8 MEDIA
Founded in 2009 by T. Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Advertising agency. Offering clients a truly unique blend of “Big Agency” experience with “Boutique Agency” energy, Kre8 Media ensures that its clients’ media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency’s expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
The Kre8 Media mission is to empower and transform the growth rate and efficiency of clients’ businesses by bringing new levels of transparency to their decision-making, creating higher marketing efficiency, revenue growth, brand equity, profit and market share. The agency specializes in developing data-driven, results-oriented, thoroughly researched media strategies.
All of Kre8 Media’s marketing methods can be tracked, with in-depth Marketing Analytics second to none. The agency effectively addresses its clients’ unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies—thereby ensuring optimal ROI for its clients.
Kre8 Media got its start by helping the largest, free, online poker site in the world, PokerStars, become just that. And during the ensuing six years, the agency has also worked intimately with a number of E-commerce companies (both startups and established,) to attain significant growth and improved KPIs. To date, the agency’s clients have included PokerStars.net, TradeKing.com, DraftStreet.com, Julep.com, Medical Alert,nomorerack.com, Premiere Care in Bathing, Connect Hearing, QuiBids.com, BodyBuilding.com, OnDeck.com,Rover.com, Woodbury Health Products and Zulily.com.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/
The Asbury PR Agency
Beverly Hills, CA
ABOUT THE DAILY FANTASY SPORTS EXPO
The Daily Fantasy Sports Expo is the first ever trade show and summit discussing the DFS industry. DFSE plans to bring new faces to the industry, introduce unique methods of thinking and provide the ultimate networking experience for executives.
For more information, please visit the website www.fantasysportsexpo.com or contact:
Ticonderoga Ventures, Inc.
Media, Marketing and Logistics Representative
Tel/ Fax: USA +1 (212) 722-1744 ext 77
Linkedin Industry Group: http://www.linkedin.com/groups/DAILY-FANTASY-SPORTS-8247642
This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.
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- Contact Information
- Marc Lesnick
- Ticonderoga Ventures, Inc.
- (1) (212) 722-1744 x77
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