Former Apple iAd Executive Joins Drawbridge as Chief Operating Officer
Winston Crawford joins Drawbridge and brings more than 15 years of digital advertising experience from Apple, Yahoo!, Quantcast, and IGN Entertainment
Today Drawbridge, the leading cross-device technology company, announced the hire of Winston Crawford, the former head of Apple’s iAd Marketplaces. Crawford joins Drawbridge as the company’s Chief Operating Officer, where he will work closely with CEO Kamakshi Sivaramakrishnan to further scale existing business, as well as explore and develop new business opportunities.
Crawford comes from a wide range of roles and experiences, with past careers extending from managing client services and sales teams, to operations and business development teams. Most recently, Crawford’s role as the Head of Apple’s iAd Marketplaces placed him in charge of building and growing Apple’s self-service and programmatic media buying platform, iAd Workbench.
“We are thrilled to welcome Winston to the Drawbridge team as we continue to scale, evolve, and expand our business,” said Sivaramakrishnan. “His deep understanding of the mobile ecosystem – its current challenges and the potential ahead – will be a huge asset to us. We have carved out tremendous opportunities that center around the democratization of anonymized, digital identity, and I look forward to leveraging Winston’s expertise as we continue our success.”
This hire comes with momentum from Drawbridge, recently announcing that the company’s Connected Consumer Graph™ is 97.3 percent accurate. Through the graph, Drawbridge offers a probabilistic identity solution for marketers, providing them with a view of consumer interaction with brands across devices without relying on any personal information on the identity of the consumers.
“The solution that Drawbridge has created not only addresses a huge business challenge that the marketing community is facing, but it can also be leveraged outside of marketing in a number of business and customer experience applications, including closed-loop attribution, ecommerce site optimization, content personalization, and even risk and fraud detection,” said Crawford. “I look forward to joining Drawbridge and maximizing that potential at scale. Connecting and understanding consumers across multiple devices without relying on personal information is an incredibly powerful asset.”
To learn more about Drawbridge and its solutions, visit www.drawbrid.ge.
Drawbridge is the leading anonymous cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. The company provides visibility into how consumers interact across devices along the path to purchase, giving marketers insight into both online and offline behavior to drive better results. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information visit www.drawbrid.ge.
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