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WeddingWire Names New Vice President of Product and Vice President of Sales

Chevy Chase, MD – WEBWIRE

Sara Bial and Kara DelVecchio join the WeddingWire team

CHEVY CHASE, MD - July 8, 2015 - WeddingWire, Inc., the leading global online marketplace for the wedding and events industry, announced today the appointment of Sara Bial as Vice President of Product and Kara DelVecchio as Vice President of Sales. Bial will oversee WeddingWire’s product management, user experience design, and usability research teams while also developing product strategy and long term planning. DelVecchio will be responsible for local and national sales in the US and Canada.

Sara Bial, Vice President of Product

Sara brings over 13 years of experience leading product innovation and user experience. Most recently, Bial served as Chief Product Officer for Rent the Runway where she oversaw product management and design teams and led their mobile strategy. Sara led the vision and launched the company’s successful social shopping platform and its first mobile iOS app. Prior to this, Bial served as Vice President, Product Management and Creative for Barnes and Noble and Director, Product Management at Home Shopping Network (HSN), with experience in online customer experience, front end web features and function and backend tools.

She holds a Bachelor’s in Decision Information Science from the University of Florida with specialization in eCommerce and mobile strategy, social commerce, and customer experience.

“WeddingWire is an innovative company that has shown tremendous success within the wedding and events industry,” said Bial. “The company also cares deeply about its company culture, which shows through the passion and energy from the entire team. I am thrilled to join such an impressive and rapidly growing company.”

Kara DelVecchio, Vice President of Sales

Kara brings over 15 years of experience leading and scaling a large, complex sales organization in a high-growth, fast-paced environment. As the Executive Director at Corporate Executive Board (NYSE: CEB) DelVecchio oversaw a $400 million revenue line while enabling the success of the company’s sales professionals and driving a progressive sales training agenda at all levels of the organization. DelVecchio most recently served as an advisor to WeddingWire’s executive team on sales strategy and sales leadership development over the past eight months.

She obtained a Bachelor of Arts from Florida Atlantic University and a Master’s in English Literature from the University of Virginia.

“WeddingWire is a dynamic company with ambitious goals for the future,” said DelVecchio. “The sales team truly inspires me with their energy and their commitment to the company’s mission and customers. I’m excited to be joining such an incredible team.”

For more information about WeddingWire, visit To learn more about current career opportunities with WeddingWire, visit

About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, WeddingWire, Inc. hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 2.5 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 14 countries in North America, Latin America and Europe, making it the worldwide leader in weddings with brands including,, and more. The company employs more than 650 and maintains global headquarters in Washington, DC and international headquarters in Barcelona, Spain.


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