Florida SUP: Body Glove and Divers Direct Team up to Introduce Innovatively designed SUPs to Florida
Divers Direct introduces Body Glove’s full line of Stand Up Paddleboards, also known as SUPs, to Florida.
“I’m very excited about our relationship with Divers Direct, and to introduce our line of SUP to Florida,” says Vice President Marketing of Body Glove International, Scott Daley. “Divers Direct has a proven record of excellent customer service with innovative products for all water sports enthusiasts. I look forward to a long term relationship between Body Glove and the Divers Direct Family.”
July 1st, 2015: Today, Divers Direct will introduce the full line of Body Glove’s Stand Up Paddleboards, also known as SUPs, to Florida. The Venture, the Journey, and the Explore are all constructed with the highest grade of materials and have an innovative design.
“I’m very excited about our relationship with Divers Direct, and to introduce our line of SUP to Florida,” says Vice President Marketing of Body Glove International , Scott Daley. “Divers Direct has a proven record of excellent customer service with innovative products for all water sports enthusiasts. I look forward to a long term relationship between Body Glove and the Divers Direct Family.”
Each of Body Glove’s Stand Up Paddleboards are designed for a wide range of activities. The longest of the lineup, the Explore, is over 11 feet and is ideal for tandem, fishing, yoga, and beginners, providing all-around stability. The Journey, a smaller, but more versatile board, is easier to maneuver, and great for cruising and exploring. The smallest of the series, the Venture, is designed to easily change direction, and ideal for carving up the waves.
Over 60 years of experience in the watersports industry helped Body Glove to construct a board with a fast rocker line, smooth rail shapes, and the potential for three fins, giving the Stand Up Paddleboard a west coast longboard feel and similar maneuverability.
About Divers Direct
Divers Direct started as a dive charter in Key Largo 30 years ago but soon switched to operating dive retail stores with the first one being located in Key Largo. Today, Divers Direct is the largest retailer of dive gear in the world with 6 large dive shops in Key West, Key Largo, Miami, Fort Lauderdale, West Palm Beach and Orlando; in addition to Key Largo water sports hubs and scuba centers, Ocean Divers and Emocean Sports. The GearUp Experts at Divers Direct provide equipment to scuba divers, paddlers, snorkelers, freedivers, spearos, swimmers, boaters and beach bums in Florida and around the USA through diversdirect.com.
About Body Glove
Founded in Redondo Beach, California in 1953 by twin brothers Bill and Bob Meistrell, Body Glove is the original wetsuit company. Today, the privately-owned, family-operated company is a leading global watersports brand that specializes in wetsuits, swimwear, clothing, footwear, SUP boards, accessories and technology products.
While Body Glove has supported surfers and the surfing industry since 1953, today Body Glove sponsors one of the most respected surf and wakeboard teams in the industry. Pro surfers Tatiana Weston-Webb, Jamie O’Brien, Anthony Walsh, Alex Gray, Guinness World Record Holder Garrett McNamara, as well as wakeboarders Rusty Malinoski, Harley Clifford, and Bob Soven and SUP Champion Mo Freitas are all part of the Body Glove Team. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works hard to preserve and protect the oceans and waterways it loves.
The company’s headquarters are still based in Redondo Beach, but its products are sold all over the U.S. by a network of independent retailers, at its own Dive N’ Surf retail shop and in approximately 50 countries worldwide.
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- Contact Information
- Katie Macqueen
- Advertising and Marketing Coordinator
- Divers Direct
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