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Demi Lovato Partners With Pocket Gems to Launch Interactive Mobile Story on Episode


San Francisco, CA – WEBWIRE

“Demi is without a doubt one of the greatest entertainers in the world and we’re thrilled to be working with her,” said Jameel Khalfan, who oversees licensing partnerships at Pocket Gems. “We believe Lovatics will really enjoy getting to experience a part of Demi’s life that they’re not used to seeing.”

Pocket Gems, a leader in mobile-first entertainment, is partnering with multi-talented recording artist, performer and actress Demi Lovato on the development of an interactive mobile story for its Episode platform. The story, which features Demi’s likeness and personality, will show fans what it’s like to join Demi on tour while chasing their dreams of becoming a famous musician.

Launching later this summer, the story-driven nature of Episode will be an animated mobile adventure where players will attempt to follow in Demi’s footsteps while deciding how much they are willing to give to achieve their dreams. Will they become a lasting star or the meme of the minute?

“Demi is without a doubt one of the greatest entertainers in the world and we’re thrilled to be working with her,” said Jameel Khalfan, who oversees licensing partnerships at Pocket Gems. “We believe Lovatics will really enjoy getting to experience a part of Demi’s life that they’re not used to seeing.”

Episode aims to define storytelling for the modern mobile audience with stories that are part TV, novel, movie and mobile game. The interactive platform allows players to shape the stories they play, ultimately changing the plot.

The Demi Lovato storyline will be available for download and as an in-app purchase in Episode this summer via the Apple App Store and Google Play.

CAA brokered the deal with Pocket Gems on behalf of its client Demi Lovato.

About Episode:
Episode is a mobile storytelling network and marketplace created by Pocket Gems, a leading mobile entertainment and games company. Episode empowers storytellers to create mobile-first stories, aiming to define storytelling for the 2+ billion people on mobile with stories that are part TV, novel, movie, and mobile game. Since launching 2014, readers have read over 600 million chapters and over 1.5 million storytellers have signed up to create their own stories, including award-winning screenwriters and published novelists. 

About Demi Lovato
Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 28 million die-hard Twitter followers and nearly 37 million fans on Facebook. She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in over 50 countries around the world. The lead single, “Heart Attack,” earned Platinum status just ten weeks after its launch. The breakthrough hit was followed by top 5 radio smash and platinum single “Neon Lights” as well as her most recent top 10 single on Top 40 radio, “Really Don’t Care” featuring Cher Lloyd. Lovato recently wrapped the North American and European leg of her DEMI WORLD TOUR in November and is headed to Australia, New Zealand and Asia in the spring of 2015. DEMI WORLD TOUR followed her first headlining and sold-out, NEON LIGHTS TOUR. Lovato is currently in the studio recording her fifth album and is confirmed to executive produce the music score and star as the female lead in upcoming animated theatrical feature film, ‘Charming’. In addition to her musical accomplishments, her book, “Staying Strong: 365 Days a Year” became a New York Times best-seller and she created “Staying Strong: A Journal” to coincide, while simultaneously launching her very own skin-care line, DEVONNE By Demi and hair extension line, Secret Color. In 2014, Lovato was named the first ever global ambassador for NYC New York Color Cosmetics and is currently the face of SKECHERS Global Campaign. As an outspoken advocate for young people everywhere, Lovato has become a role model by being vocal about her personal experiences and speaking out against bullying among other issues. She serves as an official Ambassador for We Day as well as Free The Children and launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.



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 Demi Lovato
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